Brown Wig Human Hair
FailDemand is soft, at -61.6% this quarter, so Brown Wig Human Hair is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $178K/yr290K searches / yr
- 90-day growth
- -61.6%search demand this quarter
- Competition
- 32%top-5 click share · 50 brands · 57 sellers
Flapen Score
Brown Wig Human Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Brown Wig Human Hair is stronger. Inside it, weaker.
Market
The Brown Wig Human Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Wig Human Hair 290K times last year and spent an estimated $178K. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.
- Searches, last 12 months
- 290K
- Growth, 90 days vs prior 90
- -61.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $178Ka year
- Peak month
- October3.0× the quietest month
- Top search term
- highlight wig human hair264K searches a year
02 · Price
A sale here is worth $107.74.
Listings sell for $107.74 on average, from $33.32 to $185.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $107.74 that is $0 to $11K a year per listing.
- Average price
- $107.74above the $15 to $100 sweet spot
- Price range
- $33.32–$185.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #1,182 within Wigs. It carries 1,122 reviews at 3.93 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 18.3%
- Average rank
- #1,182in Wigs
- Average rating
- 3.93 starsAmazon United States average 4.42 stars
- Average reviews
- 1,122per listing
- Listings tracked
- 56
04 · Newcomers
22 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Brown Wig Human Hair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
50 rising
Sellers
57
Top-5 brand share
32%
Top 20: 76%
Top-5 click share
32%
Top 20: 73%
Open market
63%
- Brand 19%
- Brand 27%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Brown Wig Human Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Brown Wig Human Hair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- highlight wig human hair264K/yr
- highlight wigs8K/yr
- wig with highlights human hair7K/yr
- black and blonde lace front wig human hair2K/yr
- highlights wigs human hair3K/yr
- colored human hair3K/yr
- colored closure wigs human hair2K/yr
- highlight lace front wigs human hair1K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Wig Human Hair
We read the reviews and the return reasons for every product selling here.
“awful wig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Wig Human Hair questions
Answered from the same tracked data.