Brown Shoe Polish

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $516K a year.

Searches, last 12 months

392K

Growth, 90 days vs prior 90

-16.9%

Conversion, latest week

12.7%

Market size, estimated

$516Ka year

Peak month

November1.9× the quietest month

Top search term

brown shoe polish151K searches a year

Listings sell for $10.40 on average, from $5.56 to $24.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $10.40 that is $16K to $21K a year per listing.

Average price

$10.40under the $15 to $100 sweet spot

Price range

$5.56–$24.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$21K

Returns

0.8%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #70 within Nail Polish. It carries 3,322 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

9.2%

Average rank

#70in Nail Polish

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,322per listing

Listings tracked

27

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

72 months