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Brown Rhinestones

Fail

Shoppers spend an estimated $27K a year here, so Brown Rhinestones is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$27K/yr87K searches / yr
90-day growth
+24.7%search demand this quarter
Competition
40%top-5 click share · 9 brands · 12 sellers

Flapen Score

Brown Rhinestones against its category

The dotted line is the Beauty & Personal Care average. Past it, Brown Rhinestones is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Rhinestones market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Rhinestones 87K times last year and spent an estimated $27K. The top 5 brands take 93% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+24.7%
Conversion, latest week
4.3%
Market size, estimated
$27Ka year
Top search term
brown rhinestones46K searches a year

02 · Price

A sale here is worth $7.33.

Listings sell for $7.33 on average, from $5.04 to $19.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.33 that is $733 to $2K a year per listing.

Average price
$7.33under the $15 to $100 sweet spot
Price range
$5.04–$19.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$733–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #121 within Nail Art Accessories. It carries 1,099 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#121in Nail Art Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,099per listing
Listings tracked
39

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Brown Rhinestones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

9 rising

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

3%

  • Brand 142%
  • Brand 220%
  • Brand 314%
  • Brand 412%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Search terms

Top Brown Rhinestones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown rhinestones46K/yr
  • brown rhinestones for bedazzling17K/yr
  • brown bedazzle gems8K/yr
  • brown gems6K/yr
  • brown gems for bedazzling3K/yr
  • brown rhinestone4K/yr
  • brown rhinestones flatback3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Rhinestones

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
33%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Too big if you are looking to do diamond art”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brown Rhinestones questions

Answered from the same tracked data.