Brown Nail Polish

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months

470K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

3.8%

Market size, estimated

$149Ka year

Peak month

October4.5× the quietest month

Top search term

brown nail polish264K searches a year

Listings sell for $8.38 on average, from $2.20 to $17.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $8.38 that is $2K to $4K a year per listing.

Average price

$8.38under the $15 to $100 sweet spot

Price range

$2.20–$17.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #202 within Nail Polish. It carries 16,326 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#202in Nail Polish

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

16,326per listing

Listings tracked

52

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

54 months