Brown Mascara

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

8.4%

Market size, estimated

$1.9Ma year

Peak month

October1.2× the quietest month

Top search term

brown mascara1.0M searches a year

Listings sell for $12.29 on average, from $4.65 to $28.83. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $12.29 that is $49K to $61K a year per listing.

Average price

$12.29under the $15 to $100 sweet spot

Price range

$4.65–$28.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$49K–$61K

Returns

0.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #50 within Eyes. It carries 43,168 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#50in Eyes

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

43,168per listing

Listings tracked

41

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

52 months