Brown Lipstick

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

361K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

4.1%

Market size, estimated

$113Ka year

Peak month

October1.8× the quietest month

Top search term

brown lipstick166K searches a year

Listings sell for $7.72 on average, from $1.45 to $24.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $7.72 that is $2K to $4K a year per listing.

Average price

$7.72under the $15 to $100 sweet spot

Price range

$1.45–$24.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.2%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #85 within Lips. It carries 30,906 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

98%

Out of stock, average day

0.3%

Average rank

#85in Lips

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

30,906per listing

Listings tracked

47

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

59 months