brown lipstick
Skip itA deep review moat (30,906 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$1.45–$24.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$113K$113K/yr · 361K searches
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Avg price
Bad$7.72avg listing price — sweet spot $15–$100
Review moat
Bad30,906.34avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, brown lipstick is a $113K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
brown lipstick market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $116K–$154K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 62%
- Out of stock
- 0.3%
- Avg brand age
- 59 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
152
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
45%
Top 20: 78%
Open market
20%
- MAYBELLINE24%
- wet n wild22%
- REVLON19%
- NYX PROFESSIONAL MAKEUP8%
- Black Radiance4%
- evpct4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top brown lipstick search terms
- brown lipstick166K/yr
- brown matte lipstick26K/yr
- dark brown lipstick26K/yr
- brown lipstick matte16K/yr
- matte brown lipstick11K/yr
- revlon coffee bean lipstick24K/yr
- lipstick brown8K/yr
- red brown lipstick9K/yr
- brown lipstick long lasting9K/yr
- chocolate lipstick9K/yr
Top brown lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wet n wild Mega Last Matte Lip Color Semi Matte Hyaluronic Acid Infused Long Lasting Full Coverage for a Nourishing Pout Cruelty-Free & Vegan - Mochalicious
wet n wild$2.264.2★8,608 rev
wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Mink Brown
wet n wild$1.454.3★64,471 rev
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 315 Iced Mocha 0.15 oz
REVLON$6.804.5★45,652 rev
MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Avenue A (Deep Chocolate Brown Matte)
MAYBELLINE$7.834.4★2,121 rev
Maybelline Color Sensational Ultimatte Matte Lipstick Non-Drying Intense Color Pigment More Truffle Cocoa Brown 1 Count
MAYBELLINE$6.974.4★11,250 rev
Newest
by launch dateMAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Avenue A (Deep Chocolate Brown Matte)
MAYBELLINE$7.832,121 rev
e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Truffle-maker
e.l.f.$9.641,792 rev
evpct 3Pcs Chocolate Red Brown Nude Matte Liquid Lipstick Lip Stain Sets for Women Matte Lipstick Long Lasting Waterproof Permanent 24 Hours original Magic Lip Sticks Pack for Halloween Daily Makeup
evpct$7.579,524 rev
MAYBELLINE Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Champion (Intense Cool Brown)
MAYBELLINE$8.25190,208 rev
MAYBELLINE Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Vixen (Intense Blackened Brown)
MAYBELLINE$8.23190,208 rev
Trending
90-day click momentum
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 665 Choco-liscious 0.15 oz
REVLON$6.724.5★
e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Truffle-maker
e.l.f.$9.644.5★
NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar Non-Sticky Lip Gloss - Lava Cake (Rich Brown)
NYX PROFESSIONAL MAKEUP$5.914.5★
MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Avenue A (Deep Chocolate Brown Matte)
MAYBELLINE$7.834.4★
Clinique Almost Lipstick Tinted Lip Balm in Black Honey | Sheer + Lightweight Moisturizing Lipstick
Clinique$20.864.5★
What buyers say about brown lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Color accurate”
“Very moisturizing”
“Goes on smooth”
“Reasonable price for quality”
“Good price”
“Ive used for years”
“Smooth application”
“smooth texture”
“has a beautiful glow”
“Just as advertised”
What buyers complain about
“darker than expected”
“breaks”
“No moisture”
“Bad odor”
“Not worth the price”
“Nothing like the picture”
“Horrible quality”
“Did not work”
“Tube appears to be a little smaller”
“Mine came already used”
Top return reasons
Common questions
- Is brown lipstick profitable to sell on Amazon United States?
- The niche generates $113K/yr across 47 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the brown lipstick niche?
- 23 brands and 152 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in brown lipstick?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.2%.
- When does demand for brown lipstick peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the brown lipstick niche?
- Listings span $1.45–$24.26; the average listing price is $7.72 (sweet spot $15–$100). The average incumbent carries 30,906 reviews — the moat a new listing must climb.