brown lip stain
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($63K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$1.51–$23.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.26avg listing price — sweet spot $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad13,242.02avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 209K searches
According to Flapen's Amazon United States niche tracking, brown lip stain is a $63K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
brown lip stain market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $56K–$74K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 3.7%
- Avg brand age
- 30 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
21 flat
Sellers
78
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
36%
Top 20: 81%
Open market
32%
- e.l.f.14%
- Sacheu13%
- NYX PROFESSIONAL MAKEUP13%
- QCMME11%
- HOSAILY10%
- Wugbc7%
Demand
Weekly Amazon search volume, last 29 weeks — +0.3% search growth over the last 90 days.Top brown lip stain search terms
- brown lip stain92K/yr
- dark brown lip stain22K/yr
- brown lip tint18K/yr
- lip stain brown18K/yr
- brown lip liner stain11K/yr
- lip stain dark brown7K/yr
- lip stain peel off dark brown10K/yr
- brown lip stain peel off8K/yr
- dark brown lip liner stain4K/yr
- lip stain peel off brown6K/yr
Top brown lip stain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QCMME Lip Stain Peel Off Lip Liner Stain with Tweezer Long Lasting Matte Lip Tint Tattoo Highly Pigmented Color Lip Makeup Waterproof Lipstick Transfer-proof Lipstain for Women Espresso
QCMME$9.764.0★1,265 rev
Sacheu Lip Liner STAY-N Peel Off Lip Stain Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish (HEY-zel)
Sacheu$13.104.0★22,018 rev
Wugbc Peel Off Lip Liner Stain 3 Colors Lip Stain Peel Off Long Lasting Brown Lip Liner Set Matte Lip Tint Stain Tattoo Transfer Proof Highly Pigmented Color Precise Lip Pencil Contour for Women
Wugbc$9.603.8★110 rev
HOSAILY Lip Combo - Mocha Brown Lip Liner Marker Pen with Nude Lip Gloss Longwear Liquid Lip Liner Stain Waterproof Non-Stick Cup Nourishing Glow Oil Liquid Lipstick Makeup
HOSAILY$7.033.9★32 rev
NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Espresso Soak (Brown)
NYX PROFESSIONAL MAKEUP$10.924.3★12,906 rev
Newest
by launch date
e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Chai Me
e.l.f.$4.89313 rev
JUAAZIN Peel Off Lip Liner Tattoo with Tweezer Espresso Brown Matte Lip Stain Long Lasting Waterproof Transfer-Proof Lip Tint Liquid Lip Gloss Peel Off Masque for Women for All Skin Types 08#
JUAAZIN$7.974 rev
NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Steamy Spice (Warm Brown)
NYX PROFESSIONAL MAKEUP$11.682,117 rev
NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good
NYX PROFESSIONAL MAKEUP$11.802,117 rev
Covergirl Outlast Lipstain 72 Iconic Darling Smooth Application Precise Pen-Like Tip Transfer-Proof Satin Stained Finish Vegan Formula 0.06oz
COVERGIRL$8.957,351 rev
Trending
90-day click momentume.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Chai Me
e.l.f.$4.893.6★
Covergirl Outlast Lipstain 72 Iconic Darling Smooth Application Precise Pen-Like Tip Transfer-Proof Satin Stained Finish Vegan Formula 0.06oz
COVERGIRL$8.954.0★
JUAAZIN Peel Off Lip Liner Tattoo with Tweezer Espresso Brown Matte Lip Stain Long Lasting Waterproof Transfer-Proof Lip Tint Liquid Lip Gloss Peel Off Masque for Women for All Skin Types 08#
JUAAZIN$7.973.1★
NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good
NYX PROFESSIONAL MAKEUP$11.804.1★
wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Nude Tights
wet n wild$5.014.4★
What buyers say about brown lip stain
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing color”
“Stays on all day”
“Excellent product”
“Application is Easy”
“Great value”
“Easy to use”
“Very soft”
“doesn't stain”
“It is hydrating”
“It looks natural on my fair skin”
What buyers complain about
“Bad color”
“Dried out”
“Broke Immediately”
“Stain”
“Not worth the cost”
“Smells weird”
“just seems cheap in quality”
“Applicator is horrible”
“Did not work”
“Nope still sticky”
Top return reasons
Common questions
- Is brown lip stain profitable to sell on Amazon United States?
- The niche generates $63K/yr across 43 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the brown lip stain niche?
- 21 brands and 78 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in brown lip stain?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.
- What does it cost to enter the brown lip stain niche?
- Listings span $1.51–$23.21; the average listing price is $9.26 (sweet spot $15–$100). The average incumbent carries 13,242 reviews — the moat a new listing must climb.