Brown Lip Liner

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

232K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

6.9%

Market size, estimated

$94Ka year

Peak month

December5.0× the quietest month

Top search term

dark brown lip liner152K searches a year

Listings sell for $5.90 on average, from $1.05 to $14.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $5.90 that is $3K to $4K a year per listing.

Average price

$5.90under the $15 to $100 sweet spot

Price range

$1.05–$14.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$3K–$4K

Returns

0.4%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #59 within Lips. It carries 8,429 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#59in Lips

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

8,429per listing

Listings tracked

20

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months