brown lip gloss
Skip itA deep review moat (34,188 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$1.45–$23.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$95K$95K/yr · 231K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$7.92avg listing price — sweet spot $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Review moat
Bad34,188.24avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, brown lip gloss is a $95K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
brown lip gloss market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $99K–$119K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
74
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- NYX PROFESSIONAL MAKEUP40%
- e.l.f.38%
- wet n wild7%
- Ruby Kisses4%
- HOSAILY3%
- O'CHEAL3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top brown lip gloss search terms
- brown lip gloss94K/yr
- brown lip14K/yr
- dark lip gloss15K/yr
- chocolate lip gloss12K/yr
- brown gloss8K/yr
- brown lipgloss9K/yr
- lip gloss brown10K/yr
- elf honey talks lip oil8K/yr
- dark brown lip gloss6K/yr
- brown lip oil6K/yr
Top brown lip gloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar Non-Sticky Lip Gloss - Lava Cake (Rich Brown)
NYX PROFESSIONAL MAKEUP$5.914.5★125,229 rev
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Honey Talks
e.l.f.$8.694.6★29,517 rev
NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Ginger Snap (Chocolate Brown)
NYX PROFESSIONAL MAKEUP$5.464.5★125,229 rev
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge
e.l.f.$8.684.6★29,517 rev
wet n wild MegaSlicks Lip Gloss Ultra-Glossy Vitamin-E Enriched Ultra-Gloss High Shine Moisturizing Cruelty-Free & Vegan - Nude Mood
wet n wild$2.294.4★33,059 rev
Newest
by launch date
OCHEAL Lip Gloss for Women Hydrating Tinted Lip Balm Natural Glossy Sheer Lip Stain Lightweight Plumping Non Sticky Long-Lasting Anti-Wrinkle Lip Butter Cruelty-Free & Vegan (Dark Brown)
O'CHEAL$5.0177 rev
LANEIGE Glaze Craze Tinted Lip Serum: Hydrating Lip Barrier-Boosting Softening Lip Serum Treatment for Glossy & Buildable Shine Nourished Lips | Korean Skin Care Chocolate Frosting
LANEIGE$18.313,377 rev
e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Java Chip
e.l.f.$7.866,629 rev
e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Vanilla Toffee
e.l.f.$8.426,629 rev
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge
e.l.f.$8.6829,517 rev
Trending
90-day click momentum
Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Sheer-Tinted Soothing Skincare - Hot Cocoa (.5 Oz)
Summer Fridays$23.594.7★
e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Java Chip
e.l.f.$7.864.6★
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Money Mauve
e.l.f.$8.694.6★
NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar Non-Sticky Lip Gloss - Lava Cake (Rich Brown)
NYX PROFESSIONAL MAKEUP$5.914.5★
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge
e.l.f.$8.684.6★
What buyers say about brown lip gloss
What buyers praise and complain about, mined from review topics.What buyers love
“The color is cute”
“Very moisturizing”
“the exquisite smell”
“Worth the price”
“Goes on smooth”
“Great if you look for something that's looks good and is affordable”
“the shine is great”
“Dark skin friendly”
“Love how it feels not heavy and sticky”
“It lasts a good few hours”
What buyers complain about
“A sticky mess”
“Im super upset that it broke especially because of the price I paid for it”
“wrong shade”
“i just dont like the smell of it”
“not especially moisturizing either”
“Really thick and tube gets messy”
“my tubes seem to leak”
“I felt like it was kinda cheap quality”
“It looks exactly as expensive”
“i will say i didnt like the applicator”
Top return reasons
Common questions
- Is brown lip gloss profitable to sell on Amazon United States?
- The niche generates $95K/yr across 17 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the brown lip gloss niche?
- 9 brands and 74 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in brown lip gloss?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Color. The return rate is 0.9%.
- When does demand for brown lip gloss peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the brown lip gloss niche?
- Listings span $1.45–$23.59; the average listing price is $7.92 (sweet spot $15–$100). The average incumbent carries 34,188 reviews — the moat a new listing must climb.