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Brown Lip Gloss

Fail

The average product has 34,188 reviews to catch up to, so Brown Lip Gloss is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$95K/yr231K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
70%top-5 click share · 9 brands · 74 sellers

Flapen Score

Brown Lip Gloss against its category

The dotted line is the Beauty & Personal Care average. Past it, Brown Lip Gloss is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Lip Gloss market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Lip Gloss 231K times last year and spent an estimated $95K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
5.2%
Market size, estimated
$95Ka year
Peak month
December2.3× the quietest month
Top search term
brown lip gloss94K searches a year

02 · Price

A sale here is worth $7.92.

Listings sell for $7.92 on average, from $1.45 to $23.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $7.92 that is $4K to $6K a year per listing.

Average price
$7.92under the $15 to $100 sweet spot
Price range
$1.45–$23.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Lips. It carries 34,188 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Lips
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
34,188per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Brown Lip Gloss products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$38K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

74

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

6%

  • NYX PROFESSIONAL MAKEUP40%
  • e.l.f.38%
  • wet n wild7%
  • Ruby Kisses4%
  • HOSAILY3%
  • O'CHEAL3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Brown Lip Gloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Brown Lip Gloss search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brown lip gloss94K/yr
  • brown lip14K/yr
  • dark lip gloss15K/yr
  • chocolate lip gloss12K/yr
  • brown gloss8K/yr
  • brown lipgloss9K/yr
  • lip gloss brown10K/yr
  • elf honey talks lip oil8K/yr
  • dark brown lip gloss6K/yr
  • brown lip oil6K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Lip Gloss

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
11%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“A sticky mess”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Lip Gloss questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data