Brown Lip Gloss
FailThe average product has 34,188 reviews to catch up to, so Brown Lip Gloss is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $95K/yr231K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 74 sellers
Flapen Score
Brown Lip Gloss against its category
The dotted line is the Beauty & Personal Care average. Past it, Brown Lip Gloss is stronger. Inside it, weaker.
Market
The Brown Lip Gloss market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Lip Gloss 231K times last year and spent an estimated $95K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $95Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- brown lip gloss94K searches a year
02 · Price
A sale here is worth $7.92.
Listings sell for $7.92 on average, from $1.45 to $23.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $7.92 that is $4K to $6K a year per listing.
- Average price
- $7.92under the $15 to $100 sweet spot
- Price range
- $1.45–$23.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Lips. It carries 34,188 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Lips
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 34,188per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Brown Lip Gloss products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar Non-Sticky Lip Gloss - Lava Cake (Rich Brown)
- Price
- $5.91
- Rating
- 4.5/5
- Reviews
- 125,229
- Age
- 4y ago

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Honey Talks
- Price
- $8.69
- Rating
- 4.6/5
- Reviews
- 29,517
- Age
- 2y ago

NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Ginger Snap (Chocolate Brown)
- Price
- $5.46
- Rating
- 4.5/5
- Reviews
- 125,229
- Age
- 12y ago

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge
- Price
- $8.68
- Rating
- 4.6/5
- Reviews
- 29,517
- Age
- 1y ago

wet n wild MegaSlicks Lip Gloss Ultra-Glossy Vitamin-E Enriched Ultra-Gloss High Shine Moisturizing Cruelty-Free & Vegan - Nude Mood
- Price
- $2.29
- Rating
- 4.4/5
- Reviews
- 33,059
- Age
- 4y ago
Trending
estimated 90-day click momentum
Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Sheer-Tinted Soothing Skincare - Hot Cocoa (.5 Oz)
- Price
- $23.59
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 1y ago

e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Java Chip
- Price
- $7.86
- Rating
- 4.6/5
- Reviews
- 6,629
- Age
- 1y ago

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Money Mauve
- Price
- $8.69
- Rating
- 4.6/5
- Reviews
- 29,517
- Age
- 1y ago

NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar Non-Sticky Lip Gloss - Lava Cake (Rich Brown)
- Price
- $5.91
- Rating
- 4.5/5
- Reviews
- 125,229
- Age
- 4y ago

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge
- Price
- $8.68
- Rating
- 4.6/5
- Reviews
- 29,517
- Age
- 1y ago
Newest
by launch date
OCHEAL Lip Gloss for Women Hydrating Tinted Lip Balm Natural Glossy Sheer Lip Stain Lightweight Plumping Non Sticky Long-Lasting Anti-Wrinkle Lip Butter Cruelty-Free & Vegan (Dark Brown)
- Price
- $5.01
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 1y ago

LANEIGE Glaze Craze Tinted Lip Serum: Hydrating Lip Barrier-Boosting Softening Lip Serum Treatment for Glossy & Buildable Shine Nourished Lips | Korean Skin Care Chocolate Frosting
- Price
- $18.31
- Rating
- 4.6/5
- Reviews
- 3,377
- Age
- 1y ago

e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Java Chip
- Price
- $7.86
- Rating
- 4.6/5
- Reviews
- 6,629
- Age
- 1y ago

e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Vanilla Toffee
- Price
- $8.42
- Rating
- 4.6/5
- Reviews
- 6,629
- Age
- 1y ago

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge
- Price
- $8.68
- Rating
- 4.6/5
- Reviews
- 29,517
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
74
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
6%
- NYX PROFESSIONAL MAKEUP40%
- e.l.f.38%
- wet n wild7%
- Ruby Kisses4%
- HOSAILY3%
- O'CHEAL3%
- Open — no brand owns it (3 brands, 6%)
Demand
Brown Lip Gloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Brown Lip Gloss search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brown lip gloss94K/yr
- brown lip14K/yr
- dark lip gloss15K/yr
- chocolate lip gloss12K/yr
- brown gloss8K/yr
- brown lipgloss9K/yr
- lip gloss brown10K/yr
- elf honey talks lip oil8K/yr
- dark brown lip gloss6K/yr
- brown lip oil6K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Lip Gloss
We read the reviews and the return reasons for every product selling here.
“A sticky mess”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Lip Gloss questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









