Brown Lip Gloss
FailThe average product has 34,188 reviews to catch up to, so Brown Lip Gloss is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $95K/yr231K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 74 sellers
Flapen Score
Brown Lip Gloss against its category
The dotted line is the Beauty & Personal Care average. Past it, Brown Lip Gloss is stronger. Inside it, weaker.
Market
The Brown Lip Gloss market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Lip Gloss 231K times last year and spent an estimated $95K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $95Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- brown lip gloss94K searches a year
02 · Price
A sale here is worth $7.92.
Listings sell for $7.92 on average, from $1.45 to $23.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $7.92 that is $4K to $6K a year per listing.
- Average price
- $7.92under the $15 to $100 sweet spot
- Price range
- $1.45–$23.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Lips. It carries 34,188 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Lips
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 34,188per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Brown Lip Gloss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
74
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- Brand 140%
- Brand 238%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (3 brands, 6%)
Demand
Brown Lip Gloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Brown Lip Gloss search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown lip gloss94K/yr
- brown lip14K/yr
- dark lip gloss15K/yr
- chocolate lip gloss12K/yr
- brown gloss8K/yr
- brown lipgloss9K/yr
- lip gloss brown10K/yr
- elf honey talks lip oil8K/yr
- dark brown lip gloss6K/yr
- brown lip oil6K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Lip Gloss
We read the reviews and the return reasons for every product selling here.
“A sticky mess”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Lip Gloss questions
Answered from the same tracked data.









