Brown Lashes
MaybeAn estimated 1.2% of orders come back. But prices span $4.24–$16.26, mostly outside the sweet spot, so Brown Lashes is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $290K/yr654K searches / yr
- 90-day growth
- +8.9%search demand this quarter
- Competition
- 38%top-5 click share · 21 brands · 35 sellers
Flapen Score
Brown Lashes against its category
The dotted line is the Beauty & Personal Care average. Past it, Brown Lashes is stronger. Inside it, weaker.
Market
The Brown Lashes market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Lashes 654K times last year and spent an estimated $290K. The top 5 brands take 55% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 654K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.
- Searches, last 12 months
- 654K
- Growth, 90 days vs prior 90
- +8.9%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $290Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- brown lashes277K searches a year
02 · Price
A sale here is worth $9.54.
Listings sell for $9.54 on average, from $4.24 to $16.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $9.54 that is $5K to $7K a year per listing.
- Average price
- $9.54under the $15 to $100 sweet spot
- Price range
- $4.24–$16.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$7K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #332 within Makeup Brushes & Tools. It carries 2,746 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #332in Makeup Brushes & Tools
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 2,746per listing
- Listings tracked
- 39
04 · Newcomers
9 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Brown Lashes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
35
Top-5 brand share
55%
Top 20: 99%
Top-5 click share
38%
Top 20: 78%
Open market
41%
- Brand 122%
- Brand 211%
- Brand 310%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Brown Lashes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Brown Lashes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown lashes277K/yr
- brown eyelashes85K/yr
- brown lash extensions70K/yr
- brown false eyelashes27K/yr
- brown strip lashes23K/yr
- dark brown lashes22K/yr
- brown lash strips21K/yr
- lashes brown17K/yr
- brown eyelash extensions22K/yr
- brown lashes extensions14K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Lashes
We read the reviews and the return reasons for every product selling here.
“The glue also doesnt stick very well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Lashes questions
Answered from the same tracked data.