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Brown Headband

Fail

Prices span $5.00–$13.27, mostly outside the sweet spot, so Brown Headband is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$51K/yr166K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
87%top-5 click share · 8 brands · 11 sellers

Flapen Score

Brown Headband against its category

The dotted line is the Beauty & Personal Care average. Past it, Brown Headband is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Headband market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Headband 166K times last year and spent an estimated $51K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
3.8%
Market size, estimated
$51Ka year
Peak month
November3.2× the quietest month
Top search term
brown headband122K searches a year

02 · Price

A sale here is worth $8.02.

Listings sell for $8.02 on average, from $5.00 to $13.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.02 that is $2K to $4K a year per listing.

Average price
$8.02under the $15 to $100 sweet spot
Price range
$5.00–$13.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #288 within Headbands. It carries 1,294 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#288in Headbands
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,294per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Brown Headband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

11

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

6%

  • Brand 149%
  • Brand 222%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Brown Headband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Brown Headband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown headband122K/yr
  • brown headbands for women25K/yr
  • dark brown headband10K/yr
  • brown headbands9K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Headband

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
19%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Very tight”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Brown Headband questions

Answered from the same tracked data.