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Brown Hair Ties

Fail

Prices span $2.02–$8.97, mostly outside the sweet spot, so Brown Hair Ties is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$145K/yr139K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
71%top-5 click share · 11 brands · 31 sellers

Flapen Score

Brown Hair Ties against its category

The dotted line is the Beauty & Personal Care average. Past it, Brown Hair Ties is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Hair Ties market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Hair Ties 139K times last year and spent an estimated $145K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
15.9%
Market size, estimated
$145Ka year
Peak month
September1.2× the quietest month
Top search term
brown hair ties82K searches a year

02 · Price

A sale here is worth $6.56.

Listings sell for $6.56 on average, from $2.02 to $8.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $6.56 that is $10K to $13K a year per listing.

Average price
$6.56under the $15 to $100 sweet spot
Price range
$2.02–$8.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$10K–$13K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #203 within Elastics & Ties. It carries 8,421 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#203in Elastics & Ties
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
8,421per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Brown Hair Ties products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

31

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

  • Brand 149%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 14%)

Demand

Brown Hair Ties search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Brown Hair Ties search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown hair ties82K/yr
  • hair ties brown23K/yr
  • dark brown hair ties6K/yr
  • brown ponytail holders5K/yr
  • brown hair ties no damage6K/yr
  • brown hair tie4K/yr
  • brown hair bands4K/yr
  • hair ties no damage brown3K/yr
  • goody brown hair ties3K/yr
  • goody hair ties brown3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Hair Ties

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Stretchability/Expandability/Elasticity”
21%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Too small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brown Hair Ties questions

Answered from the same tracked data.