Brown Gel Nail Polish

Shoppers searched for this 653K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $377K a year.

Searches, last 12 months

653K

Growth, 90 days vs prior 90

-17.2%

Conversion, latest week

6.5%

Market size, estimated

$377Ka year

Peak month

October5.7× the quietest month

Top search term

brown gel nail polish290K searches a year

Listings sell for $8.83 on average, from $3.23 to $16.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $8.83 that is $7K to $9K a year per listing.

Average price

$8.83under the $15 to $100 sweet spot

Price range

$3.23–$16.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$9K

Returns

1.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #58 within Gel Polish. It carries 16,331 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#58in Gel Polish

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

16,331per listing

Listings tracked

28

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months