Brown Eyeliner

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+7.4%

Conversion, latest week

13.4%

Market size, estimated

$1.7Ma year

Peak month

February2.5× the quietest month

Top search term

brown eyeliner675K searches a year

Listings sell for $9.29 on average, from $1.04 to $27.54. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $9.29 that is $46K to $56K a year per listing.

Average price

$9.29under the $15 to $100 sweet spot

Price range

$1.04–$27.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$46K–$56K

Returns

0.6%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Eyes. It carries 28,122 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Eyes

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

28,122per listing

Listings tracked

30

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months