Brown Conditioner
FailDemand is soft, at -18.9% this quarter, so Brown Conditioner is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $74K/yr63K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 42 sellers
Flapen Score
Brown Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Brown Conditioner is stronger. Inside it, weaker.
Market
The Brown Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Conditioner 63K times last year and spent an estimated $74K. The top 5 brands take 85% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $74Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- brown color depositing conditioner17K searches a year
02 · Price
A sale here is worth $20.55.
Listings sell for $20.55 on average, from $7.00 to $36.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.55 that is $2K to $5K a year per listing.
- Average price
- $20.55inside the $15 to $100 sweet spot
- Price range
- $7.00–$36.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #148 within Hair Coloring Products. It carries 16,007 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #148in Hair Coloring Products
- Average rating
- 4.05 starsAmazon United States average 4.42 stars
- Average reviews
- 16,007per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Brown Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
42
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
12%
- Brand 140%
- Brand 226%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (7 brands, 12%)
Demand
Brown Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.1×
Search terms
Top Brown Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown color depositing conditioner17K/yr
- overtone espresso brown16K/yr
- brown conditioner7K/yr
- overtone chocolate brown6K/yr
- dark brown color depositing conditioner6K/yr
- brown hair conditioner4K/yr
- brown conditioner color depositing4K/yr
- color depositing conditioner for brown hair3K/yr
- color conditioner for brown hair394/yr
Reviews and returns
What reviews say buyers love and hate about Brown Conditioner
We read the reviews and the return reasons for every product selling here.
“No color at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Conditioner questions
Answered from the same tracked data.









