Skip to content

Brown Conditioner

Fail

Demand is soft, at -18.9% this quarter, so Brown Conditioner is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$74K/yr63K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
57%top-5 click share · 13 brands · 42 sellers

Flapen Score

Brown Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Brown Conditioner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Conditioner 63K times last year and spent an estimated $74K. The top 5 brands take 85% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
5.8%
Market size, estimated
$74Ka year
Peak month
September2.1× the quietest month
Top search term
brown color depositing conditioner17K searches a year

02 · Price

A sale here is worth $20.55.

Listings sell for $20.55 on average, from $7.00 to $36.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.55 that is $2K to $5K a year per listing.

Average price
$20.55inside the $15 to $100 sweet spot
Price range
$7.00–$36.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #148 within Hair Coloring Products. It carries 16,007 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#148in Hair Coloring Products
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
16,007per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Brown Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

42

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

12%

  • Brand 140%
  • Brand 226%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Brown Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Brown Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown color depositing conditioner17K/yr
  • overtone espresso brown16K/yr
  • brown conditioner7K/yr
  • overtone chocolate brown6K/yr
  • dark brown color depositing conditioner6K/yr
  • brown hair conditioner4K/yr
  • brown conditioner color depositing4K/yr
  • color depositing conditioner for brown hair3K/yr
  • color conditioner for brown hair394/yr

Reviews and returns

What reviews say buyers love and hate about Brown Conditioner

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
28%of negative reviews mention “Color”
2.4%of orders come back
“No color at all”
A buyer, on “Color”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Brown Conditioner questions

Answered from the same tracked data.