Brown Conditioner
FailDemand is soft, at -18.9% this quarter, so Brown Conditioner is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $74K/yr63K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 42 sellers
Flapen Score
Brown Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Brown Conditioner is stronger. Inside it, weaker.
Market
The Brown Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Conditioner 63K times last year and spent an estimated $74K. The top 5 brands take 85% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $74Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- brown color depositing conditioner17K searches a year
02 · Price
A sale here is worth $20.55.
Listings sell for $20.55 on average, from $7.00 to $36.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.55 that is $2K to $5K a year per listing.
- Average price
- $20.55inside the $15 to $100 sweet spot
- Price range
- $7.00–$36.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #148 within Hair Coloring Products. It carries 16,007 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #148in Hair Coloring Products
- Average rating
- 4.05 starsAmazon United States average 4.42 stars
- Average reviews
- 16,007per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Brown Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Espresso Hair Color 12 Fl Oz
- Price
- $20.23
- Rating
- 4.2/5
- Reviews
- 91,560
- Age
- 6y ago

Overtone Semi Permanent Hair Color Conditioner Espresso Brown 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
- Price
- $29.88
- Rating
- 4.0/5
- Reviews
- 5,489
- Age
- 5y ago

Overtone Daily Color Depositing Conditioner for Hair Espresso Brown: Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz
- Price
- $13.89
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

Overtone Daily Color Depositing Conditioner for Hair Chocolate Brown:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
- Price
- $14.29
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

John Frieda Midnight Brunette Conditioner Color Deepening Conditioner to Enhance and Refresh Brunette Tones Infused with Cocoa and Primrose Oil to Nourish and Enhance Brunette Tones 8.3 Oz
- Price
- $11.27
- Rating
- 4.2/5
- Reviews
- 2,730
- Age
- 10y ago
Trending
estimated 90-day click momentum
Overtone Daily Color Depositing Conditioner for Hair Chocolate Brown:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
- Price
- $14.29
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

Garnier Nutrisse Cream Reviver Colour-Treated Hair Treatment Cool Brown Revive your hair to day 1 colour Nourished Hair Enriched with Avocado Oil 125 ml
- Price
- $7.55
- Rating
- 4.1/5
- Reviews
- 162
- Age
- 3y ago

Overtone Daily Color Depositing Conditioner for Hair Espresso Brown: Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz
- Price
- $13.89
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

Tresemme Gloss Dark Brunette Provides 3-Minute Results in Shower Color Enhancing 7.7 fl oz
- Price
- $7.00
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 2y ago

Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Mocha Latte Hair Color 12 Fl Oz
- Price
- $20.23
- Rating
- 4.2/5
- Reviews
- 91,560
- Age
- 3y ago
Newest
by launch date
Overtone Daily Color Depositing Conditioner for Hair Espresso Brown: Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz
- Price
- $13.89
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

Overtone Daily Color Depositing Conditioner for Hair Chocolate Brown:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
- Price
- $14.29
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 1y ago

COLORLOMO Color Depositing Conditioner for Bleached Hair Semi Permanent Hair Color Conditioner with Shea Butter & Almond Oil Hydrates & Refreshes Faded Color Vegan 6oz-Mocha
- Price
- $18.10
- Rating
- 4.1/5
- Reviews
- 525
- Age
- 1y ago

SOVONCARE Mocha Hair Color Depositing Conditioner Mask 5.28 OZ Cruelty-Free
- Price
- $10.03
- Rating
- 3.9/5
- Reviews
- 221
- Age
- 1y ago

XMONDO Color 5N Dark Brown Color Depositing Mask & Glossing Treatment Infused with Bond Boosters for Nourishment Revitalize & Repair Vegan Formula 8 Fl Oz
- Price
- $29.74
- Rating
- 3.8/5
- Reviews
- 1,812
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
42
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 99%
Open market
12%
- oVertone40%
- KERACOLOR26%
- Moroccanoil8%
- John Frieda6%
- Wella Professionals5%
- IGK3%
- Open — no brand owns it (7 brands, 12%)
Demand
Brown Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.1×
Search terms
Top Brown Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brown color depositing conditioner17K/yr
- overtone espresso brown16K/yr
- brown conditioner7K/yr
- overtone chocolate brown6K/yr
- dark brown color depositing conditioner6K/yr
- brown hair conditioner4K/yr
- brown conditioner color depositing4K/yr
- color depositing conditioner for brown hair3K/yr
- color conditioner for brown hair394/yr
Reviews and returns
What reviews say buyers love and hate about Brown Conditioner
We read the reviews and the return reasons for every product selling here.
“No color at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









