Brown Bows
FailShoppers spend an estimated $27K a year here, so Brown Bows is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $27K/yr90K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 32%top-5 click share · 26 brands · 29 sellers
Flapen Score
Brown Bows against its category
The dotted line is the Beauty & Personal Care average. Past it, Brown Bows is stronger. Inside it, weaker.
Market
The Brown Bows market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Bows 90K times last year and spent an estimated $27K. The top 5 brands take 56% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $27Ka year
- Top search term
- brown bows49K searches a year
02 · Price
A sale here is worth $8.88.
Listings sell for $8.88 on average, from $5.46 to $18.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $8.88 that is $0 to $888 a year per listing.
- Average price
- $8.88under the $15 to $100 sweet spot
- Price range
- $5.46–$18.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$888
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #814 within Clips & Barrettes. It carries 662 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #814in Clips & Barrettes
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 662per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Brown Bows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
29
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
32%
Top 20: 77%
Open market
38%
- Brand 122%
- Brand 211%
- Brand 310%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Brown Bows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.7× · 8 of 12 months tracked
Search terms
Top Brown Bows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown bows49K/yr
- brown bow32K/yr
- brown ribbon bows5K/yr
- brown bows decoration4K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Bows
We read the reviews and the return reasons for every product selling here.
“And one of the bows easily broke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Bows questions
Answered from the same tracked data.