Brown Bob Wig with Bangs

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

35K

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

1.2%

Market size, estimated

$17Ka year

Top search term

brown bob wig human hair14K searches a year

Listings sell for $40.02 on average, from $8.66 to $97.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.02 that is $0 to $4K a year per listing.

Average price

$40.02inside the $15 to $100 sweet spot

Price range

$8.66–$97.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

10.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #895 within Wigs. It carries 1,210 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

19.3%

Average rank

#895in Wigs

Average rating

3.94 starsAmazon United States average 4.42 stars

Average reviews

1,210per listing

Listings tracked

34

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

26 months