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Brown Bob Wig with Bangs

Fail

Shoppers spend an estimated $17K a year here, so Brown Bob Wig with Bangs is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$17K/yr35K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
42%top-5 click share · 26 brands · 27 sellers

Flapen Score

Brown Bob Wig with Bangs against its category

The dotted line is the Beauty & Personal Care average. Past it, Brown Bob Wig with Bangs is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Bob Wig with Bangs market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Bob Wig with Bangs 35K times last year and spent an estimated $17K. The top 5 brands take 48% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
1.2%
Market size, estimated
$17Ka year
Top search term
brown bob wig human hair14K searches a year

02 · Price

A sale here is worth $40.02.

Listings sell for $40.02 on average, from $8.66 to $97.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.02 that is $0 to $4K a year per listing.

Average price
$40.02inside the $15 to $100 sweet spot
Price range
$8.66–$97.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #895 within Wigs. It carries 1,210 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
19.3%
Average rank
#895in Wigs
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
1,210per listing
Listings tracked
34

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Brown Bob Wig with Bangs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

27

Top-5 brand share

48%

Top 20: 93%

Top-5 click share

42%

Top 20: 83%

Open market

46%

  • Brand 121%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Brown Bob Wig with Bangs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Brown Bob Wig with Bangs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown bob wig human hair14K/yr
  • brown bob wig with bangs15K/yr
  • light brown bob wig6K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Bob Wig with Bangs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Wig/Artificial Hair Quality”
17%of negative reviews mention “Wig/Artificial Hair Quality”
10.3%of orders come back
“Horrible Wig”
A buyer, on “Wig/Artificial Hair Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brown Bob Wig with Bangs questions

Answered from the same tracked data.