brown black hair dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good$410K$410K/yr · 816K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,511.89avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.79–$16.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brown black hair dye is a $410K/yr Amazon United States market (816K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
brown black hair dye market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $347K–$463K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
109
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
0%
- REVLON86%
- Craft County7%
- Rit7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top brown black hair dye search terms
- revlon hair dye283K/yr
- revlon colorsilk hair color125K/yr
- revlon hair color116K/yr
- revlon colorsilk39K/yr
- brown dye29K/yr
- dark brown31K/yr
- brown fabric dye27K/yr
- rit dye brown24K/yr
- hair dye revlon21K/yr
- brown rit dye15K/yr
Top brown black hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 30 Dark Brown (Pack of 3)
REVLON$14.104.7★3,847 rev
Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)
REVLON$15.944.7★2,145 rev
Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 41 Medium Brown (Pack of 3)
REVLON$15.494.7★3,847 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Dark Brown (Gloves Included)
Craft County$9.644.3★2,944 rev
Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 47 Medium Rich Brown (Pack of 3)
REVLON$15.634.7★3,847 rev
Newest
by launch dateRevlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 41 Medium Brown (Pack of 3)
REVLON$15.493,847 rev
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)
REVLON$14.232,573 rev
Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 30 Dark Brown (Pack of 3)
REVLON$14.103,847 rev
Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)
REVLON$15.942,145 rev
Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 47 Medium Rich Brown (Pack of 3)
REVLON$15.633,847 rev
Trending
90-day click momentum
Revlon Colorsilk Beautiful Color Permanent Hair Color Long-Lasting High-Definition Color Shine & Silky Softness with 100% Gray Coverage Ammonia Free 047 Medium Rich Brown 1 Pack
REVLON$5.274.7★
Revlon Permanent Hair Color Permanent Hair Dye Colorsilk with 100% Gray Coverage Ammonia-Free Keratin and Amino Acids 20 Brown/Black 4.4 Oz (Pack of 1)
REVLON$8.184.6★
Revlon Colorsilk Beautiful Color Permanent Hair Dye with Keratin 100% Gray Coverage Ammonia Free 30 Dark Brown
REVLON$7.834.5★
Rit Liquid Dye New Version (Chocolate Brown)
Rit$9.324.4★
Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)
REVLON$15.944.7★
What buyers say about brown black hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Good color”
“Excellent value”
“there are plenty of good products in the market”
“EASY TO USE”
“My hair also feels so soft”
“Good coverage”
“it does color the hair well”
“I experienced no breakage”
“It doesn't smell bad”
“Nice and shiny on the hair and it wont sting affordable too”
What buyers complain about
“Color fades”
“Bad to color ur hair”
“Omg this product gave me a rash”
“This probably does not stay in your hair”
“Gray coverage is NOT good”
“Doesnt work”
“Doesn't last as long as it describes”
“it started to fade noticeably”
“DO NOT BUY THIS IF YOU DONT WANT TO GO BALD AND HAVE CHEMICAL BURNS”
“Not wonder the promotional discount was so big”
Top return reasons
Common questions
- Is brown black hair dye profitable to sell on Amazon United States?
- The niche generates $410K/yr across 27 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the brown black hair dye niche?
- 3 brands and 109 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brown black hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Allergies. The return rate is 0.3%.
- When does demand for brown black hair dye peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the brown black hair dye niche?
- Listings span $3.79–$16.96; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 7,512 reviews — the moat a new listing must climb.