Brow Soap
FailShoppers spend an estimated $47K a year here, so Brow Soap is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $47K/yr60K searches / yr
- 90-day growth
- -22.9%search demand this quarter
- Competition
- 68%top-5 click share · 14 brands · 68 sellers
Flapen Score
Brow Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Brow Soap is stronger. Inside it, weaker.
Market
The Brow Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Brow Soap 60K times last year and spent an estimated $47K. The top 5 brands take 80% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -22.9%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $47Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- brow soap17K searches a year
02 · Price
A sale here is worth $8.81.
Listings sell for $8.81 on average, from $4.09 to $20.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $8.81 that is $881 to $2K a year per listing.
- Average price
- $8.81under the $15 to $100 sweet spot
- Price range
- $4.09–$20.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $881–$2K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #436 within Eyes. It carries 7,057 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #436in Eyes
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 7,057per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Brow Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eyebrow Soap Kit 4D Brows Gel Long Lasting Eyebrow Setting Gel Waterproof Eyebrow Makeup Balm Pomade Cosmetics (0.7 Ounce (Pack of 1))
- Price
- $5.04
- Rating
- 3.9/5
- Reviews
- 11,838
- Age
- 4y ago

Ownest 2 PCS Soap Brow Eyebrow Soap Kit Brows Styling Soap Long Lasting Waterproof Smudge Proof Eyebrow Styling Pomade for Natural Brows 3D Feathery Brows Makeup Balm
- Price
- $8.23
- Rating
- 4.0/5
- Reviews
- 15,075
- Age
- 6y ago

Ownest Soap Brow Eyebrow Soap Kit Brows Styling Soap Long Lasting Waterproof Smudge Proof Eyebrow Styling Pomade for Natural Brows 3D Feathery Brows Makeup Balm
- Price
- $5.01
- Rating
- 4.0/5
- Reviews
- 15,075
- Age
- 3y ago

e.l.f. Brow Lift Clear Eyebrow Shaping Wax For Holding Brows In Place Creates A Fluffy Feathered Look Vegan & Cruelty-Free Clear
- Price
- $6.00
- Rating
- 4.6/5
- Reviews
- 14,087
- Age
- 3y ago

e.l.f. Soap Brow Clear Brow Pomade For Shaping & Taming Brows To Stay Put Long-Wear With Firm Hold Universal Color Vegan & Cruelty-Free
- Price
- $5.29
- Rating
- 3.9/5
- Reviews
- 425
- Age
- 4y ago
Trending
estimated 90-day click momentum
INGLOT Playinn Soap Brow - Eyebrow Styling | Fixing Brow Wax | Long-Lasting Lamination Effect | Precise Styling | 1 US FL OZ
- Price
- $15.71
- Rating
- 4.2/5
- Reviews
- 210
- Age
- 3y ago

Eyebrow Soap 3D Brows Styling Soap Transparent Long Lasting Natural Eyebrow Wax Eyebrow Gel
- Price
- $4.09
- Rating
- 3.9/5
- Reviews
- 8,459
- Age
- 5y ago

Eyebrow Soap Kit 4D Brows Gel Long Lasting Eyebrow Setting Gel Waterproof Eyebrow Makeup Balm Pomade Cosmetics (0.7 Ounce (Pack of 1))
- Price
- $5.04
- Rating
- 3.9/5
- Reviews
- 11,838
- Age
- 4y ago

Ownest 2 PCS Soap Brow Eyebrow Soap Kit Brows Styling Soap Long Lasting Waterproof Smudge Proof Eyebrow Styling Pomade for Natural Brows 3D Feathery Brows Makeup Balm
- Price
- $8.23
- Rating
- 4.0/5
- Reviews
- 15,075
- Age
- 6y ago

got2b Glued 2-in-1 Brow & Edge Gel Strong Hold Clear Finish
- Price
- $6.69
- Rating
- 4.4/5
- Reviews
- 3,834
- Age
- 2y ago
Newest
by launch date
NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
- Price
- $11.47
- Rating
- 4.4/5
- Reviews
- 3,624
- Age
- 1y ago

LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz
- Price
- $11.43
- Rating
- 4.5/5
- Reviews
- 5,249
- Age
- 2y ago

got2b Glued 2-in-1 Brow & Edge Gel Strong Hold Clear Finish
- Price
- $6.69
- Rating
- 4.4/5
- Reviews
- 3,834
- Age
- 2y ago

INGLOT Playinn Soap Brow - Eyebrow Styling | Fixing Brow Wax | Long-Lasting Lamination Effect | Precise Styling | 1 US FL OZ
- Price
- $15.71
- Rating
- 4.2/5
- Reviews
- 210
- Age
- 3y ago

Ownest Soap Brow Eyebrow Soap Kit Brows Styling Soap Long Lasting Waterproof Smudge Proof Eyebrow Styling Pomade for Natural Brows 3D Feathery Brows Makeup Balm
- Price
- $5.01
- Rating
- 4.0/5
- Reviews
- 15,075
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
68
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
17%
- Beauty Glazed29%
- Ownest26%
- e.l.f.16%
- Sokgo5%
- Got2B4%
- Pears4%
- Open — no brand owns it (8 brands, 17%)
Demand
Brow Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Brow Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brow soap17K/yr
- eyebrow soap12K/yr
- soap brow11K/yr
- soap brows4K/yr
- jabn para cejas3K/yr
- eyebrow soap wax3K/yr
- jabon de cejas1K/yr
- brow styling soap1K/yr
- jabon para cejas1K/yr
- brow soap for eyebrow4K/yr
Reviews and returns
What reviews say buyers love and hate about Brow Soap
We read the reviews and the return reasons for every product selling here.
“White residue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brow Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









