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Brow Soap

Fail

Shoppers spend an estimated $47K a year here, so Brow Soap is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$47K/yr60K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
68%top-5 click share · 14 brands · 68 sellers

Flapen Score

Brow Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Brow Soap is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brow Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Brow Soap 60K times last year and spent an estimated $47K. The top 5 brands take 80% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
9.0%
Market size, estimated
$47Ka year
Peak month
August1.5× the quietest month
Top search term
brow soap17K searches a year

02 · Price

A sale here is worth $8.81.

Listings sell for $8.81 on average, from $4.09 to $20.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $8.81 that is $881 to $2K a year per listing.

Average price
$8.81under the $15 to $100 sweet spot
Price range
$4.09–$20.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$881–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #436 within Eyes. It carries 7,057 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#436in Eyes
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
7,057per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Brow Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

68

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

17%

  • Brand 129%
  • Brand 226%
  • Brand 316%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Brow Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Brow Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brow soap17K/yr
  • eyebrow soap12K/yr
  • soap brow11K/yr
  • soap brows4K/yr
  • jabn para cejas3K/yr
  • eyebrow soap wax3K/yr
  • jabon de cejas1K/yr
  • brow styling soap1K/yr
  • jabon para cejas1K/yr
  • brow soap for eyebrow4K/yr

Reviews and returns

What reviews say buyers love and hate about Brow Soap

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Residue”
0.7%of orders come back
“White residue”
A buyer, on “Residue”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brow Soap questions

Answered from the same tracked data.