Is brow soap profitable to sell on Amazon United States?

The niche generates $47K/yr across 17 tracked products. 90-day search growth is -22.9%. Flapen's verdict: Skip it (43/100).

How competitive is the brow soap niche?

14 brands and 68 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in brow soap?

Top complaints mined from reviews: Residue, Moist/Dry, Durability. The return rate is 0.7%.

When does demand for brow soap peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the brow soap niche?

Listings span $4.09–$20.21; the average listing price is $8.81 (sweet spot $15–$100). The average incumbent carries 7,057 reviews — the moat a new listing must climb.

brow soap

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.09–$20.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$8.81

avg listing price — sweet spot $15–$100

Review moat

Bad7,057.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.9%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 60K searches

According to Flapen's Amazon United States niche tracking, brow soap is a $47K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

brow soap market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $35K–$44K; units × avg price
Conversion rate: 9.0%
Avg BSR: #436
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 7.7%
Avg brand age: 51 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

17%

Beauty Glazed29%
Ownest26%
e.l.f.16%
Sokgo5%
Got2B4%
Pears4%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top brow soap search terms

brow soap17K/yr -18.2%8.7% conv.
eyebrow soap12K/yr -10.7%8.6% conv.
soap brow11K/yr -18.8%8.0% conv.
soap brows4K/yr -25.3%5.1% conv.
jabn para cejas3K/yr -15.0%4.9% conv.
eyebrow soap wax3K/yr -37.1%7.5% conv.
jabon de cejas1K/yr +4.7%2.9% conv.
brow styling soap1K/yr -41.5%13.1% conv.
jabon para cejas1K/yr -9.2%3.3% conv.
brow soap for eyebrow4K/yr -80.0%5.1% conv.

All search terms

Top brow soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eyebrow Soap Kit 4D Brows Gel Long Lasting Eyebrow Setting Gel Waterproof Eyebrow Makeup Balm Pomade Cosmetics (0.7 Ounce (Pack of 1))

Beauty Glazed$5.043.9★11,838 rev

Ownest 2 PCS Soap Brow Eyebrow Soap Kit Brows Styling Soap Long Lasting Waterproof Smudge Proof Eyebrow Styling Pomade for Natural Brows 3D Feathery Brows Makeup Balm

Ownest$8.234.0★15,075 rev

Ownest Soap Brow Eyebrow Soap Kit Brows Styling Soap Long Lasting Waterproof Smudge Proof Eyebrow Styling Pomade for Natural Brows 3D Feathery Brows Makeup Balm

Ownest$5.014.0★15,075 rev

e.l.f. Brow Lift Clear Eyebrow Shaping Wax For Holding Brows In Place Creates A Fluffy Feathered Look Vegan & Cruelty-Free Clear

e.l.f.$6.004.6★14,087 rev

e.l.f. Soap Brow Clear Brow Pomade For Shaping & Taming Brows To Stay Put Long-Wear With Firm Hold Universal Color Vegan & Cruelty-Free

e.l.f.$5.293.9★425 rev

Newest

by launch date

NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel

NYX PROFESSIONAL MAKEUP$11.473,624 rev

1y ago

LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz

L'Oreal Paris$11.435,249 rev

2y ago

got2b Glued 2-in-1 Brow & Edge Gel Strong Hold Clear Finish

Got2B$6.693,834 rev

2y ago

INGLOT Playinn Soap Brow - Eyebrow Styling | Fixing Brow Wax | Long-Lasting Lamination Effect | Precise Styling | 1 US FL OZ

Inglot$15.71210 rev

3y ago

Ownest Soap Brow Eyebrow Soap Kit Brows Styling Soap Long Lasting Waterproof Smudge Proof Eyebrow Styling Pomade for Natural Brows 3D Feathery Brows Makeup Balm

Ownest$5.0115,075 rev

3y ago

What buyers say about brow soap

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The brush and product and seriously amazing”

Value For Money8%

“Good deal”

Durability8%

“Work well and stays for most of the day”

Adhesion/Stickiness7%

“Sticky”

Ease Of Application6%

“Easy to apply”

Residue6%

“Does not leave residue”

Ease Of Use6%

“Easy to Use”

Efficiency4%

“Very effective”

Advertised Vs Actual Product4%

“Exactly what I was looking for”

Eyelash Quality3%

“separates my lashes nicely”

What buyers complain about

Residue12%

“White residue”

Moist/Dry12%

“for some reason this one was dry”

Durability6%

“Utter failure”

Adhesion/Stickiness6%

“A little too gluey to be good”

Functionality-Overall6%

“Didn't work well for me”

Quality-Overall5%

“Bad quality”

Value For Money5%

“Not worth money”

Thickness3%

“However this time around my gel feels more thick”

Allergies3%

“Allergic Reaction”

Ease Of Application3%

“rough applicator”

Top return reasons

Functionality-Overall25%

Advertised Vs Actual Product14%

Moist/Dry10%

Adhesion/Stickiness8%

Product Condition6%

Residue5%

Defective Material/Parts3%

Color3%

Quality-Overall3%

Value For Money3%

Common questions

Is brow soap profitable to sell on Amazon United States?: The niche generates $47K/yr across 17 tracked products. 90-day search growth is -22.9%. Flapen's verdict: Skip it (43/100).
How competitive is the brow soap niche?: 14 brands and 68 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in brow soap?: Top complaints mined from reviews: Residue, Moist/Dry, Durability. The return rate is 0.7%.
When does demand for brow soap peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the brow soap niche?: Listings span $4.09–$20.21; the average listing price is $8.81 (sweet spot $15–$100). The average incumbent carries 7,057 reviews — the moat a new listing must climb.