Brow Henna

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

2.4%

Market size, estimated

$68Ka year

Top search term

henna para cejas profesional23K searches a year

Listings sell for $17.71 on average, from $8.02 to $38.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.71 that is $2K to $4K a year per listing.

Average price

$17.71inside the $15 to $100 sweet spot

Price range

$8.02–$38.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Hair Coloring Products. It carries 1,814 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#231in Hair Coloring Products

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

1,814per listing

Listings tracked

26

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months