Is brow gel waterproof profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 10 tracked products. 90-day search growth is -16.7%. Flapen's verdict: Skip it (44/100).

How competitive is the brow gel waterproof niche?

2 brands and 61 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in brow gel waterproof?

Top complaints mined from reviews: Moist/Dry, Color, Residue. The return rate is 0.7%.

What does it cost to enter the brow gel waterproof niche?

Listings span $7.10–$11.84; the average listing price is $9.53 (sweet spot $15–$100). The average incumbent carries 23,152 reviews — the moat a new listing must climb.

brow gel waterproof

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.2M

$1.2M/yr · 1.0M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.53

avg listing price — sweet spot $15–$100

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Review moat

Bad23,151.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$7.10–$11.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, brow gel waterproof is a $1.2M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

brow gel waterproof market data

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: $953K–$1.2M; units × avg price
Conversion rate: 12.8%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

NYX PROFESSIONAL MAKEUP71%
MAYBELLINE29%

Demand

Weekly Amazon search volume, last 33 weeks — -16.7% search growth over the last 90 days.

Open Trend

Top brow gel waterproof search terms

nyx brow glue328K/yr -16.0%14.3% conv.
nyx eyebrow gel153K/yr +3.6%13.0% conv.
nyx brow gel94K/yr -1.8%10.8% conv.
maybelline brow gel87K/yr -28.5%8.1% conv.
maybelline eyebrow gel81K/yr -25.2%8.4% conv.
maybelline super lock brow gel63K/yr -40.5%11.6% conv.
nyx eyebrow glue29K/yr -4.5%12.8% conv.
nyx the brow glue20K/yr +0.5%12.4% conv.
the brow glue16K/yr +30.6%9.3% conv.
maybelline superlock brow gel17K/yr -36.9%12.0% conv.

All search terms

Top brow gel waterproof products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear

NYX PROFESSIONAL MAKEUP$9.194.4★36,161 rev

NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel

NYX PROFESSIONAL MAKEUP$11.474.4★3,624 rev

Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight Brow Gel For Up To 24HR Hold Clear 1 Count

MAYBELLINE$9.044.5★6,474 rev

NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown

NYX PROFESSIONAL MAKEUP$9.444.4★36,161 rev

Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight and Waterproof Tinted Brow Gel For Up To 24HR Hold Medium Brown 1 Count

MAYBELLINE$9.644.5★6,474 rev

Newest

by launch date

NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel

NYX PROFESSIONAL MAKEUP$11.473,624 rev

1y ago

Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight and Waterproof Tinted Brow Gel For Up To 24HR Hold Medium Brown 1 Count

MAYBELLINE$9.646,474 rev

1y ago

Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight Brow Gel For Up To 24HR Hold Clear 1 Count

MAYBELLINE$9.046,474 rev

2y ago

NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown

NYX PROFESSIONAL MAKEUP$9.4436,161 rev

3y ago

NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Medium Brown

NYX PROFESSIONAL MAKEUP$9.4236,161 rev

3y ago

What buyers say about brow gel waterproof

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Great quality drugstore product”

Adhesion/Stickiness10%

“Best glue/gel”

Color8%

“Color is good”

Durability7%

“it stays for as long as you need it to”

Efficiency7%

“Works well to keep brows in place”

Ease Of Use6%

“Easy to use”

Ease Of Application6%

“Easy to apply”

Value For Money5%

“Great value for the money”

Advertised Vs Actual Product3%

“As advertised”

Eyelash Quality3%

“I used to use the Great Lash Clear Mascara on my lashes and brows and loved it”

What buyers complain about

Moist/Dry10%

“Received all dried up”

Color9%

“Not Dark Coloring”

Residue8%

“it has a white residue”

Value For Money7%

“Not worth the price”

Adhesion/Stickiness7%

“It's not glue”

Functionality-Overall7%

“Didn't work for me”

Durability4%

“doesnt hold for long”

Ease Of Application4%

“Very hard to apply”

Quality-Overall3%

“Meh, definitely not as good as most reviews make it seem”

Size-Overall3%

“The wand is tiny”

Top return reasons

Adhesion/Stickiness19%

Functionality-Overall17%

Color16%

Advertised Vs Actual Product10%

Moist/Dry7%

Residue4%

Product Condition3%