Brow Freeze
FailThe top 5 brands take 98% of clicks, so Brow Freeze is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $103K/yr64K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 57 sellers
Flapen Score
Brow Freeze against its category
The dotted line is the Beauty & Personal Care average. Past it, Brow Freeze is stronger. Inside it, weaker.
Market
The Brow Freeze market on Amazon at a glance
Shoppers on Amazon United States searched for Brow Freeze 64K times last year and spent an estimated $103K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $103Ka year
- Peak month
- July9.8× the quietest month
- Top search term
- anastasia brow freeze gel12K searches a year
02 · Price
A sale here is worth $12.74.
Listings sell for $12.74 on average, from $4.76 to $22.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.74 that is $6K to $10K a year per listing.
- Average price
- $12.74under the $15 to $100 sweet spot
- Price range
- $4.76–$22.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$10K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Waxes. It carries 6,620 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #70in Waxes
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 6,620per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Brow Freeze products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
57
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 185%
- Brand 24%
- Brand 34%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Brow Freeze search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 9.8×
Search terms
Top Brow Freeze search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anastasia brow freeze gel12K/yr
- brow freeze gel16K/yr
- anastasia brow freeze12K/yr
- brow freeze gel anastasia beverly hills6K/yr
- brow freeze10K/yr
- anastasia beverly hills brow freeze gel3K/yr
- eyebrow freeze gel3K/yr
- anastasia freeze brow gel1K/yr
- anastasia brow gel freeze545/yr
- abh brow freeze gel747/yr
Reviews and returns
What reviews say buyers love and hate about Brow Freeze
We read the reviews and the return reasons for every product selling here.
“sometimes it gets dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brow Freeze questions
Answered from the same tracked data.









