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Brow Freeze

Fail

The top 5 brands take 98% of clicks, so Brow Freeze is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$103K/yr64K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
85%top-5 click share · 6 brands · 57 sellers

Flapen Score

Brow Freeze against its category

The dotted line is the Beauty & Personal Care average. Past it, Brow Freeze is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brow Freeze market on Amazon at a glance

Shoppers on Amazon United States searched for Brow Freeze 64K times last year and spent an estimated $103K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
12.6%
Market size, estimated
$103Ka year
Peak month
July9.8× the quietest month
Top search term
anastasia brow freeze gel12K searches a year

02 · Price

A sale here is worth $12.74.

Listings sell for $12.74 on average, from $4.76 to $22.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.74 that is $6K to $10K a year per listing.

Average price
$12.74under the $15 to $100 sweet spot
Price range
$4.76–$22.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Waxes. It carries 6,620 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#70in Waxes
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
6,620per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Brow Freeze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

57

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Brow Freeze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 9.8×

Search terms

Top Brow Freeze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anastasia brow freeze gel12K/yr
  • brow freeze gel16K/yr
  • anastasia brow freeze12K/yr
  • brow freeze gel anastasia beverly hills6K/yr
  • brow freeze10K/yr
  • anastasia beverly hills brow freeze gel3K/yr
  • eyebrow freeze gel3K/yr
  • anastasia freeze brow gel1K/yr
  • anastasia brow gel freeze545/yr
  • abh brow freeze gel747/yr

Reviews and returns

What reviews say buyers love and hate about Brow Freeze

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Moist/Dry”
0.7%of orders come back
“sometimes it gets dry”
A buyer, on “Moist/Dry”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brow Freeze questions

Answered from the same tracked data.