Brow Freeze
FailThe top 5 brands take 98% of clicks, so Brow Freeze is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $103K/yr64K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 57 sellers
Flapen Score
Brow Freeze against its category
The dotted line is the Beauty & Personal Care average. Past it, Brow Freeze is stronger. Inside it, weaker.
Market
The Brow Freeze market on Amazon at a glance
Shoppers on Amazon United States searched for Brow Freeze 64K times last year and spent an estimated $103K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $103Ka year
- Peak month
- July9.8× the quietest month
- Top search term
- anastasia brow freeze gel12K searches a year
02 · Price
A sale here is worth $12.74.
Listings sell for $12.74 on average, from $4.76 to $22.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.74 that is $6K to $10K a year per listing.
- Average price
- $12.74under the $15 to $100 sweet spot
- Price range
- $4.76–$22.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$10K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Waxes. It carries 6,620 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #70in Waxes
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 6,620per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Brow Freeze products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Anastasia Beverly Hills Brow Freeze Gel - Clear Extreme-Hold Wax-Gel Hybrid Brow Styler with Triple-Action Comb for Shaping Sculpting & Laminated Brow
- Price
- $22.46
- Rating
- 4.5/5
- Reviews
- 408
- Age
- 2y ago

Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
- Price
- $14.32
- Rating
- 4.4/5
- Reviews
- 654
- Age
- 2y ago

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
- Price
- $20.21
- Rating
- 4.4/5
- Reviews
- 3,914
- Age
- 5y ago

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
- Price
- $14.04
- Rating
- 4.4/5
- Reviews
- 3,914
- Age
- 2y ago

Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish
- Price
- $19.55
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish
- Price
- $19.55
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 9mo ago

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
- Price
- $14.04
- Rating
- 4.4/5
- Reviews
- 3,914
- Age
- 2y ago

essence | Brow Lift & Freeze Glue | Fluffy Flake Free Brows| 3-in-1 Applicator | Vegan & Cruelty Free
- Price
- $4.76
- Rating
- 4.3/5
- Reviews
- 809
- Age
- 7mo ago

Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
- Price
- $14.32
- Rating
- 4.4/5
- Reviews
- 654
- Age
- 2y ago

Anastasia Beverly Hills Brow Freeze Gel - Clear Extreme-Hold Wax-Gel Hybrid Brow Styler with Triple-Action Comb for Shaping Sculpting & Laminated Brow
- Price
- $22.46
- Rating
- 4.5/5
- Reviews
- 408
- Age
- 2y ago
Newest
by launch date
essence | Brow Lift & Freeze Glue | Fluffy Flake Free Brows| 3-in-1 Applicator | Vegan & Cruelty Free
- Price
- $4.76
- Rating
- 4.3/5
- Reviews
- 809
- Age
- 7mo ago

Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish
- Price
- $19.55
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 9mo ago

NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
- Price
- $11.47
- Rating
- 4.4/5
- Reviews
- 3,624
- Age
- 1y ago

LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz
- Price
- $11.43
- Rating
- 4.5/5
- Reviews
- 5,249
- Age
- 2y ago

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
- Price
- $14.04
- Rating
- 4.4/5
- Reviews
- 3,914
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
57
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Anastasia Beverly Hills85%
- e.l.f.4%
- NYX PROFESSIONAL MAKEUP4%
- L'Oreal Paris4%
- Essence Cosmetics2%
- Got2B2%
- Open — no brand owns it (0%)
Demand
Brow Freeze search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 9.8×
Search terms
Top Brow Freeze search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anastasia brow freeze gel12K/yr
- brow freeze gel16K/yr
- anastasia brow freeze12K/yr
- brow freeze gel anastasia beverly hills6K/yr
- brow freeze10K/yr
- anastasia beverly hills brow freeze gel3K/yr
- eyebrow freeze gel3K/yr
- anastasia freeze brow gel1K/yr
- anastasia brow gel freeze545/yr
- abh brow freeze gel747/yr
Reviews and returns
What reviews say buyers love and hate about Brow Freeze
We read the reviews and the return reasons for every product selling here.
“sometimes it gets dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brow Freeze questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









