Is brow freeze profitable to sell on Amazon United States?

The niche generates $103K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (43/100).

How competitive is the brow freeze niche?

6 brands and 57 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in brow freeze?

Top complaints mined from reviews: Moist/Dry, Residue, Value For Money. The return rate is 0.7%.

When does demand for brow freeze peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 9.8× the quietest.

What does it cost to enter the brow freeze niche?

Listings span $4.76–$22.46; the average listing price is $12.74 (sweet spot $15–$100). The average incumbent carries 6,620 reviews — the moat a new listing must climb.

brow freeze

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.74

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Price range

Okay$4.76–$22.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$103K

$103K/yr · 64K searches

Review moat

Bad6,619.73

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, brow freeze is a $103K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

brow freeze market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $102K–$127K; units × avg price
Conversion rate: 12.6%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Anastasia Beverly Hills85%
e.l.f.4%
NYX PROFESSIONAL MAKEUP4%
L'Oreal Paris4%
Essence Cosmetics2%
Got2B2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 9.8×

Open Trend

Top brow freeze search terms

anastasia brow freeze gel12K/yr +61.9%14.4% conv.
brow freeze gel16K/yr -7.6%10.3% conv.
anastasia brow freeze12K/yr +23.2%11.9% conv.
brow freeze gel anastasia beverly hills6K/yr +88.9%10.2% conv.
brow freeze10K/yr -33.7%9.1% conv.
anastasia beverly hills brow freeze gel3K/yr +98.9%9.7% conv.
eyebrow freeze gel3K/yr -16.7%8.9% conv.
anastasia freeze brow gel1K/yr +9.4%18.3% conv.
anastasia brow gel freeze545/yr +129.4%14.4% conv.
abh brow freeze gel747/yr -11.3%8.2% conv.

All search terms

Top brow freeze products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anastasia Beverly Hills Brow Freeze Gel - Clear Extreme-Hold Wax-Gel Hybrid Brow Styler with Triple-Action Comb for Shaping Sculpting & Laminated Brow

Anastasia Beverly Hills$22.464.5★408 rev

Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold

Anastasia Beverly Hills$14.324.4★654 rev

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place

Anastasia Beverly Hills$20.214.4★3,914 rev

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place

Anastasia Beverly Hills$14.044.4★3,914 rev

Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish

Anastasia Beverly Hills$19.554.6★163 rev

Newest

by launch date

essence | Brow Lift & Freeze Glue | Fluffy Flake Free Brows| 3-in-1 Applicator | Vegan & Cruelty Free

Essence Cosmetics$4.76809 rev

7mo ago

Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish

Anastasia Beverly Hills$19.55163 rev

9mo ago

NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel

NYX PROFESSIONAL MAKEUP$11.473,624 rev

1y ago

LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz

L'Oreal Paris$11.435,249 rev

2y ago

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place

Anastasia Beverly Hills$14.043,914 rev

2y ago

What buyers say about brow freeze

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent Product”

Value For Money9%

“Good value for money”

Adhesion/Stickiness9%

“sticky good”

Durability7%

“And it stays put all day”

Ease Of Application6%

“application is really easy”

Ease Of Use5%

“Easy to remove”

Efficiency4%

“Very effective”

Residue4%

“doesnt leave residue”

Advertised Vs Actual Product4%

“It does what it says”

Brush Quality2%

“My favorite thing about this is the spoolie brush”

What buyers complain about

Moist/Dry13%

“sometimes it gets dry”

Residue10%

“Leaves a residue”

Value For Money8%

“To expensive”

Adhesion/Stickiness8%

“A little too gluey to be good”

Durability5%

“can melt off”

Color4%

“Why is it yellow”

Functionality-Overall4%

“It doesnt work: It doesnt hold up”

Quality-Overall4%

“Maybe it was a bad tube”

Size-Overall3%

“This package is small”

Thickness3%

“The product is not as thick as I was expecting”

Top return reasons

Functionality-Overall21%

Adhesion/Stickiness15%

Advertised Vs Actual Product12%

Moist/Dry8%

Product Condition6%

Residue6%

Size-Overall4%

Color3%

Value For Money3%

Defective Material/Parts3%

Common questions

Is brow freeze profitable to sell on Amazon United States?: The niche generates $103K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (43/100).
How competitive is the brow freeze niche?: 6 brands and 57 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in brow freeze?: Top complaints mined from reviews: Moist/Dry, Residue, Value For Money. The return rate is 0.7%.
When does demand for brow freeze peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 9.8× the quietest.
What does it cost to enter the brow freeze niche?: Listings span $4.76–$22.46; the average listing price is $12.74 (sweet spot $15–$100). The average incumbent carries 6,620 reviews — the moat a new listing must climb.

brow freeze

brow freeze market data

Competition & brand share

Demand & seasonality

Top brow freeze search terms

Top brow freeze products on Amazon

Top sellers

Newest

Trending

What buyers say about brow freeze

What buyers love

What buyers complain about

Top return reasons

Common questions

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