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Bronzing Lotion

Fail

Shoppers spend an estimated $36K a year here, so Bronzing Lotion is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$36K/yr31K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
67%top-5 click share · 13 brands · 255 sellers

Flapen Score

Bronzing Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Bronzing Lotion is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bronzing Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Bronzing Lotion 31K times last year and spent an estimated $36K. The top 5 brands take 88% of clicks. Demand peaks in Mar–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
6.4%
Market size, estimated
$36Ka year
Peak month
May10.7× the quietest month
Top search term
natural tanning lotion18K searches a year

02 · Price

A sale here is worth $18.42.

Listings sell for $18.42 on average, from $7.15 to $37.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.42 that is $0 to $2K a year per listing.

Average price
$18.42inside the $15 to $100 sweet spot
Price range
$7.15–$37.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #31 within Sunscreens & Tanning Products. It carries 8,810 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#31in Sunscreens & Tanning Products
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
8,810per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Bronzing Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

255

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

10%

  • Brand 130%
  • Brand 227%
  • Brand 323%
  • Brand 46%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 10%)

Demand

Bronzing Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 10.7×

Search terms

Top Bronzing Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natural tanning lotion18K/yr
  • crema bronceadora para el cuerpo5K/yr
  • self tanning lotion for men3K/yr
  • alba sunless tanner3K/yr
  • alba botanica sunless tanner2K/yr

Reviews and returns

What reviews say buyers love and hate about Bronzing Lotion

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
20%of negative reviews mention “Color”
1.0%of orders come back
“Color runs”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bronzing Lotion questions

Answered from the same tracked data.