Bronzing Lotion
FailShoppers spend an estimated $36K a year here, so Bronzing Lotion is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $36K/yr31K searches / yr
- 90-day growth
- +35.8%search demand this quarter
- Competition
- 67%top-5 click share · 13 brands · 255 sellers
Flapen Score
Bronzing Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Bronzing Lotion is stronger. Inside it, weaker.
Market
The Bronzing Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Bronzing Lotion 31K times last year and spent an estimated $36K. The top 5 brands take 88% of clicks. Demand peaks in Mar–May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +35.8%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $36Ka year
- Peak month
- May10.7× the quietest month
- Top search term
- natural tanning lotion18K searches a year
02 · Price
A sale here is worth $18.42.
Listings sell for $18.42 on average, from $7.15 to $37.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.42 that is $0 to $2K a year per listing.
- Average price
- $18.42inside the $15 to $100 sweet spot
- Price range
- $7.15–$37.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #31 within Sunscreens & Tanning Products. It carries 8,810 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 11.1%
- Average rank
- #31in Sunscreens & Tanning Products
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 8,810per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Bronzing Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alba Botanica Sunless Tanner Gradual Bronzing Moisturizer with Vitamin C and Shea Butter 4 Oz (Packaging May Vary)
- Price
- $11.19
- Rating
- 4.1/5
- Reviews
- 3,078
- Age
- 22y ago

Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow Streak-Free Fake Tan (Medium)
- Price
- $34.57
- Rating
- 4.2/5
- Reviews
- 27,498
- Age
- 11y ago

Jergens Natural Glow +Firming Self Tanner Body Lotion Fair to Medium Skin Tone Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite 7.5 Fl Oz
- Price
- $10.22
- Rating
- 4.5/5
- Reviews
- 22,584
- Age
- 18y ago

Alba Botanica Sunless Tanner Lotion 4 Oz
- Price
- $10.48
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 5mo ago

Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion Best Gradual Tanner for Men and Women Streak-Free Fake Tan (Light)
- Price
- $34.54
- Rating
- 4.2/5
- Reviews
- 27,498
- Age
- 4y ago
Trending
estimated 90-day click momentum
Alba Botanica Sunless Tanner Lotion 4 Oz
- Price
- $10.48
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 5mo ago

Bro Glo Self Tanner for The Boys - Quick Application Foam Mousse Easy Sunless Tan For Face and Body Oil Free Water Based Faster Skin Drying Natural Sun Kissed Bronze Color Perfect Men - 6.76 FL oz
- Price
- $29.04
- Rating
- 4.1/5
- Reviews
- 1,107
- Age
- 3y ago

Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz
- Price
- $13.33
- Rating
- 4.5/5
- Reviews
- 859
- Age
- 1y ago

Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
- Price
- $9.48
- Rating
- 4.6/5
- Reviews
- 17,090
- Age
- 19y ago

Jergens Natural Glow Self Tanner Body Lotion Sunless Tanning Medium to Deep Skin Tone Daily Moisturizer with Coconut Oil Vitamin E and Antioxidants 7.5 Oz
- Price
- $10.36
- Rating
- 4.6/5
- Reviews
- 6,616
- Age
- 27y ago
Newest
by launch date
Alba Botanica Sunless Tanner Lotion 4 Oz
- Price
- $10.48
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 5mo ago

Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz
- Price
- $13.33
- Rating
- 4.5/5
- Reviews
- 859
- Age
- 1y ago

Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 777
- Age
- 1y ago

Vitamin Sea Natural Bronzer Tanning Lotion with Coconut Oil DHA-Free for Sensitive Skin Streak-Free Bronzing Accelerator 13.5oz - Safe for Indoor Tanning Beds
- Price
- $19.63
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 2y ago

ALOESUN Organic Coconut Tanning Oil Spray Infused with Organic Lavender Oil | Natural Deep Tanning Accelerator | Moisturizing & Hydrating Tan | Non-Greasy | Vegan & Cruelty-Free | Travel Size 3.4 Oz
- Price
- $29.64
- Rating
- 4.6/5
- Reviews
- 329
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
255
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 99%
Open market
10%
- Alba Botanica30%
- Beauty by Earth27%
- Jergens23%
- Maui Babe6%
- Australian Gold2%
- Carroten2%
- Open — no brand owns it (7 brands, 10%)
Demand
Bronzing Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May · busiest ÷ quietest = 10.7×
Search terms
Top Bronzing Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- natural tanning lotion18K/yr
- crema bronceadora para el cuerpo5K/yr
- self tanning lotion for men3K/yr
- alba sunless tanner3K/yr
- alba botanica sunless tanner2K/yr
Reviews and returns
What reviews say buyers love and hate about Bronzing Lotion
We read the reviews and the return reasons for every product selling here.
“Color runs”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bronzing Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









