Bronzer Palette

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

500K

Growth, 90 days vs prior 90

-16.8%

Conversion, latest week

2.5%

Market size, estimated

$191Ka year

Peak month

December1.7× the quietest month

Top search term

bronzer palette110K searches a year

Listings sell for $15.04 on average, from $3.47 to $79.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.04 that is $2K to $4K a year per listing.

Average price

$15.04inside the $15 to $100 sweet spot

Price range

$3.47–$79.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.8%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #110 within Face. It carries 4,696 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#110in Face

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

4,696per listing

Listings tracked

74

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

49 months