Bronzer

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

+12.0%

Conversion, latest week

3.6%

Market size, estimated

$2.3Ma year

Peak month

June1.6× the quietest month

Top search term

bronzer2.5M searches a year

Listings sell for $12.61 on average, from $4.41 to $32.67. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $12.61 that is $63K to $76K a year per listing.

Average price

$12.61under the $15 to $100 sweet spot

Price range

$4.41–$32.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

5,000–6,000

Revenue per listing a year

$63K–$76K

Returns

1.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #24 within Face. It carries 12,615 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#24in Face

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

12,615per listing

Listings tracked

37

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

62 months