bronze eyeliner
Worth a lookShows low returns (0.7%), but a deep review moat (14,135 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.25–$32.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 109K searches
Review moat
Bad14,134.71avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bronze eyeliner is a $84K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
bronze eyeliner market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $62K–$82K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
116
Top-5 brand share
55%
Top 20: 99%
Top-5 click share
47%
Top 20: 87%
Open market
38%
- REVLON13%
- MAYBELLINE12%
- Rimmel11%
- L'Oreal Paris10%
- COVERGIRL9%
- URBAN DECAY7%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -6.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top bronze eyeliner search terms
- bronze eyeliner61K/yr
- copper eyeliner35K/yr
- bronze eyeliner pencil9K/yr
- brown shimmer eyeliner5K/yr
Top bronze eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 212 Bronze 0.01 oz
REVLON$7.604.5★51,636 rev
Rimmel London Exaggerate Smoke n Shine Eye Definer Eyeliner Long-Wearing Gel Formula Flake-Free 002 Copper Bling 0.01oz
Rimmel$6.144.4★2,478 rev
COVERGIRL Perfect Point Plus Ink Gel Eye Pencil Pigmented Long-Wearing Vegan Formula Bronze Glow 285 0.01oz
COVERGIRL$6.794.4★1,783 rev
MAYBELLINE New York Tattoo Studio Long-Lasting Sharpenable Eyeliner Makeup Pencil Glide on Smooth Gel Pigment 36 Hour Wear Waterproof Bronze Glitz 0.04 oz
MAYBELLINE$4.854.4★36,243 rev
LOreal Paris Makeup Infallible Pro-Last Pencil Eyeliner Waterproof and Smudge-Resistant Glides on Easily to Create any Look Bronze 0.042 oz.
L'Oreal Paris$9.574.3★15,169 rev
Newest
by launch date
NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 03 Kinetic Copper (Metallic Rich Brown)
NYX PROFESSIONAL MAKEUP$12.66960 rev
LOreal Paris Haute Couleur Kohl Eyeliner Pencil Intense Eye Liner Color with Smooth Gel-Like Formula Up To 12HR Eye Makeup Wear 160 Bronze Chiffon
L'Oreal Paris$7.55361 rev
Charlotte Tilbury Magic Eyeliner - Waterproof Eyeliner Pencil with Matte & Metallic Finishes - Creamy Blendable Formula with Up to 16HR Wear - Smudge & Humidity Proof - Copper Charge
Charlotte Tilbury$32.06266 rev
e.l.f. H2O Proof Eyeliner Pen Felt Tip Waterproof Long-Lasting High-Pigmented Liner For Bold Looks Vegan & Cruelty-Free Deep Brown
e.l.f.$7.7713,099 rev
MAYBELLINE Color Tattoo Longwear Multi-Use 24HR Eye Shadow Stix Rich Long Lasting Eyeshadow Eyeliner and Eye Primer Stick I Am Spicy (Copper Rose Shimmer)
MAYBELLINE$8.753,622 rev
Trending
90-day click momentum
Almay All-Day Eyeliner Pencil Smudge Proof Waterproof Eye Makeup Hypoallergenic Built-In Sharpener 211 Brown Topaz 0.01 oz
Almay$7.084.5★
e.l.f. H2O Proof Eyeliner Pen Felt Tip Waterproof Long-Lasting High-Pigmented Liner For Bold Looks Vegan & Cruelty-Free Deep Brown
e.l.f.$7.774.5★
NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 03 Kinetic Copper (Metallic Rich Brown)
NYX PROFESSIONAL MAKEUP$12.664.2★
Julep When Pencil Met Gel Eyeliner Waterproof Long-Lasting Smudge-Proof Liner for Everyday to Night Looks Bronze Shimmer
Julep$11.354.1★
Statement Shimmer Liner (014 Metallic Bronze)
Moira$7.444.0★
What buyers say about bronze eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“provides great definition”
“Goes on smooth”
“The eyeliner goes on very smoothly”
“Easy to apply”
“Durable”
“Simple and Easy”
“lasts all day without smudging”
“Good for the price”
“I like this eyeliner because it is easy to apply”
What buyers complain about
“Breaks super easy”
“Color inaccurate”
“Dried out”
“Not smudge proof”
“Will return it doesnt work well or go on smoothly”
“The eyeliner pen is bad”
“Its hard and doesnt go on smoothly”
“Difficult to use”
“Very disappointed in a brand I usually love”
“but my main problem is the price”
Top return reasons
Common questions
- Is bronze eyeliner profitable to sell on Amazon United States?
- The niche generates $84K/yr across 34 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the bronze eyeliner niche?
- 21 brands and 116 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in bronze eyeliner?
- Top complaints mined from reviews: Durability, Color, Moist/Dry. The return rate is 0.7%.
- When does demand for bronze eyeliner peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the bronze eyeliner niche?
- Listings span $1.25–$32.06; the average listing price is $10.25 (sweet spot $15–$100). The average incumbent carries 14,135 reviews — the moat a new listing must climb.