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Bro Glo

Maybe

An estimated 0.7% of orders come back. But the top 5 products take 100% of clicks, so Bro Glo is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$843K/yr191K searches / yr
90-day growth
+19.5%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Bro Glo against its category

The dotted line is the Beauty & Personal Care average. Past it, Bro Glo is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bro Glo market on Amazon at a glance

Shoppers on Amazon United States searched for Bro Glo 191K times last year and spent an estimated $843K. One brand takes every click. Demand peaks in Jan–Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $843K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
+19.5%
Conversion, latest week
12.3%
Market size, estimated
$843Ka year
Peak month
January4.5× the quietest month
Top search term
bro glow66K searches a year

02 · Price

A sale here is worth $35.80.

Listings sell for $35.80 on average, from $25.16 to $59.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $35.80 that is $107K to $143K a year per listing.

Average price
$35.80inside the $15 to $100 sweet spot
Price range
$25.16–$59.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
$107K–$143K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #111 within Sunscreens & Tanning Products. It carries 647 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
24.2%
Average rank
#111in Sunscreens & Tanning Products
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
647per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Bro Glo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Bro Glo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May, Jun · busiest ÷ quietest = 4.5×

Search terms

Top Bro Glo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bro glow66K/yr
  • bro glo56K/yr
  • bro glow self tanner men36K/yr
  • broglo12K/yr
  • broglow self tanner men14K/yr
  • broglow6K/yr

Reviews and returns

What reviews say buyers love and hate about Bro Glo

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
37%of negative reviews mention “Color”
0.7%of orders come back
“The color is to subtle though for the lighter version”
A buyer, on “Color”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bro Glo questions

Answered from the same tracked data.