Is british sterling cologne for men profitable to sell on Amazon United States?

The niche generates $266K/yr across 4 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (47/100).

How competitive is the british sterling cologne for men niche?

1 brands and 66 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in british sterling cologne for men?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Ease Of Use. The return rate is 0.0%.

What does it cost to enter the british sterling cologne for men niche?

Listings span $25.61–$90.26; the average listing price is $42.44 (sweet spot $15–$100). The average incumbent carries 997 reviews — the moat a new listing must climb.

british sterling cologne for men

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.44

avg listing price — sweet spot $15–$100

Price range

Incredible$25.61–$90.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good996.5

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$266K

$266K/yr · 58K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, british sterling cologne for men is a $266K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

british sterling cologne for men market data

Units sold / yr: 5K–6K; avg 750–1,000/product
Revenue / yr: $212K–$255K; units × avg price
Conversion rate: 10.9%
Avg BSR: #543
Page quality: 0%
Prime: 50%
Sponsored: 75%
Out of stock: 15.4%
Avg brand age: 119 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Dana100%

Demand

Weekly Amazon search volume, last 37 weeks — +3.4% search growth over the last 90 days.

Open Trend

Top british sterling cologne for men search terms

british sterling cologne for men28K/yr -3.7%9.6% conv.
british sterling cologne11K/yr +7.0%9.2% conv.
british sterling7K/yr +13.8%9.2% conv.
british sterling aftershave for men8K/yr -27.2%15.5% conv.
british sterling aftershave4K/yr +244.3%15.0% conv.

All search terms

Top british sterling cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

British Sterling By Dana For Men. Cologne Splash 3.8-Ounces

Dana$27.344.5★388 rev

British Sterling Aftershave for Men By DANA 3.8 Oz

Dana$25.614.6★887 rev

British Sterling Cologne for Men by DANA 5.7 Oz.

Dana$90.264.6★2,276 rev

British Sterling Him Private Stock By Dana 3.8 oz Eau De Toilette Spray for Men

Dana$26.574.4★435 rev

Newest

by launch date

British Sterling Him Private Stock By Dana 3.8 oz Eau De Toilette Spray for Men

Dana$26.57435 rev

12y ago

British Sterling Aftershave for Men By DANA 3.8 Oz

Dana$25.61887 rev

19y ago

British Sterling By Dana For Men. Cologne Splash 3.8-Ounces

Dana$27.34388 rev

22y ago

British Sterling Cologne for Men by DANA 5.7 Oz.

Dana$90.262,276 rev

23y ago

What buyers say about british sterling cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell76%

“Classic Scent”

Quality-Overall12%

“Good quality aftershave”

Value For Money5%

“a great value for your money”

Size-Overall2%

“I'm very happy with the size”

Efficiency2%

“Works well”

What buyers complain about

Smell56%

“Does not smell the same”

Advertised Vs Actual Product11%

“Not the same at all”

Ease Of Use11%

“becoming so hard to get”

Quality-Overall6%

“assume that's the reason for the poor quality”

Hard Feel6%

“It's too harsh”

Common questions

Is british sterling cologne for men profitable to sell on Amazon United States?: The niche generates $266K/yr across 4 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (47/100).
How competitive is the british sterling cologne for men niche?: 1 brands and 66 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in british sterling cologne for men?: Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Ease Of Use. The return rate is 0.0%.
What does it cost to enter the british sterling cologne for men niche?: Listings span $25.61–$90.26; the average listing price is $42.44 (sweet spot $15–$100). The average incumbent carries 997 reviews — the moat a new listing must climb.