British Sterling Cologne for Men

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

10.9%

Market size, estimated

$266Ka year

Top search term

british sterling cologne for men28K searches a year

Listings sell for $42.44 on average, from $25.61 to $90.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $42.44 that is $32K to $42K a year per listing.

Average price

$42.44inside the $15 to $100 sweet spot

Price range

$25.61–$90.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

750–1,000

Revenue per listing a year

$32K–$42K

Returns

0.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #543 within Men's. It carries 997 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

50%

Out of stock, average day

15.4%

Average rank

#543in Men's

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

997per listing

Listings tracked

4

The brands on the shelf have sold for 119 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

119 months