Is Briogeo Sleek Stick profitable to sell on Amazon United States?

Flapen scores Briogeo Sleek Stick 32 out of 100 on Amazon United States, a Fail. Shoppers spend $62K a year across 5 tracked products. Search demand grew -25.4% in the last 90 days.

How competitive is the Briogeo Sleek Stick niche on Amazon United States?

5 brands and 43 sellers compete in Briogeo Sleek Stick on Amazon United States. The top 5 Briogeo Sleek Stick products take 100% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Briogeo Sleek Stick?

Briogeo Sleek Stick buyers on Amazon United States complain most about Oily/Greasy, Functionality-Overall, and Suitability Short Hair. An estimated 1.1% of orders come back.

When does demand for Briogeo Sleek Stick peak?

Search demand for Briogeo Sleek Stick on Amazon United States peaks in Sep–Oct–Nov–Dec, and the busiest month runs 9.1× the quietest.

What does it cost to enter the Briogeo Sleek Stick niche?

Briogeo Sleek Stick sells for $11.74 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $7.69 to $14.76. The average product has 16,025 reviews, the count a new listing must catch up to.

Briogeo Sleek Stick

Fail

The top 5 products take 100% of clicks, so Briogeo Sleek Stick is a Fail.

Flapen Score: 32
32 / 100Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size: $62K/yr71K searches / yr
90-day growth: -25.4%search demand this quarter
Competition: 100%top-5 click share · 5 brands · 43 sellers

Flapen Score

Briogeo Sleek Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Briogeo Sleek Stick is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Briogeo Sleek Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Briogeo Sleek Stick 71K times last year and spent an estimated $62K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months: 71K
Growth, 90 days vs prior 90: -25.4%
Conversion, latest week: 7.4%
Market size, estimated: $62Ka year
Peak month: December9.1× the quietest month
Top search term: nexxus slick stick26K searches a year

02 · Price

A sale here is worth $11.74.

Listings sell for $11.74 on average, from $7.69 to $14.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At $11.74 that is $15K to $18K a year per listing.

Average price: $11.74under the $15 to $100 sweet spot
Price range: $7.69–$14.76
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 1,250–1,500
Revenue per listing a year: $15K–$18K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Waxes. It carries 16,025 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #72in Waxes
Average rating: 4.32 starsAmazon United States average 4.42 stars
Average reviews: 16,025per listing
Listings tracked: 5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 54 months

Products

Top Briogeo Sleek Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Brand 146%
Brand 218%
Brand 318%
Brand 414%
Brand 53%
Open — no brand owns it (0%)

Demand

Briogeo Sleek Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Briogeo Sleek Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

nexxus slick stick26K/yr -34.3%6.7% conv.
tancho hair stick12K/yr -0.1%11.3% conv.
nexus slick stick11K/yr -41.2%7.9% conv.
nexxus slick stick hair wax5K/yr -14.6%7.0% conv.
samnyte4K/yr -18.5%2.7% conv.
tancho3K/yr -26.5%9.4% conv.
snte4K/yr -34.9%6.7% conv.
nexxus hair wax stick2K/yr +8.5%7.8% conv.
nexxus hair stick2K/yr -22.8%6.9% conv.
nexus hair stick2K/yr -60.2%6.8% conv.

Reviews and returns

What reviews say buyers love and hate about Briogeo Sleek Stick

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”

10%of negative reviews mention “Oily/Greasy”

1.1%of orders come back

“hair looks greasy”

A buyer, on “Oily/Greasy”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Briogeo Sleek Stick questions

Answered from the same tracked data.

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