Is briogeo sleek stick profitable to sell on Amazon United States?

The niche generates $62K/yr across 5 tracked products. 90-day search growth is -25.4%. Flapen's verdict: Skip it (32/100).

How competitive is the briogeo sleek stick niche?

5 brands and 43 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in briogeo sleek stick?

Top complaints mined from reviews: Oily/Greasy, Functionality-Overall, Suitability Short Hair. The return rate is 1.1%.

When does demand for briogeo sleek stick peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 9.1× the quietest.

What does it cost to enter the briogeo sleek stick niche?

Listings span $7.69–$14.76; the average listing price is $11.74 (sweet spot $15–$100). The average incumbent carries 16,025 reviews — the moat a new listing must climb.

briogeo sleek stick

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.74

avg listing price — sweet spot $15–$100

Review moat

Bad16,025

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$62K

$62K/yr · 71K searches

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$7.69–$14.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, briogeo sleek stick is a $62K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

briogeo sleek stick market data

Units sold / yr: 6K–8K; avg 1,250–1,500/product
Revenue / yr: $70K–$94K; units × avg price
Conversion rate: 7.4%
Avg BSR: #72
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Nexxus46%
Mandom18%
Gatsby18%
Samnyte14%
TIGI3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -25.4% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.1×

Open Trend

Top briogeo sleek stick search terms

nexxus slick stick26K/yr -34.3%6.7% conv.
tancho hair stick12K/yr -0.1%11.3% conv.
nexus slick stick11K/yr -41.2%7.9% conv.
nexxus slick stick hair wax5K/yr -14.6%7.0% conv.
samnyte4K/yr -18.5%2.7% conv.
tancho3K/yr -26.5%9.4% conv.
snte4K/yr -34.9%6.7% conv.
nexxus hair wax stick2K/yr +8.5%7.8% conv.
nexxus hair stick2K/yr -22.8%6.9% conv.
nexus hair stick2K/yr -60.2%6.8% conv.

All search terms

Top briogeo sleek stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nexxus Styling Slick Stick Hair Stick Strong Hold Hair Wax Powered by Styleprotect Technology 2.33 oz

Nexxus$11.274.2★1,407 rev

Tancho High Grade Tique Vegetable Pomade Lavender 3.5 oz

Mandom$10.784.1★2,607 rev

Gatsby Tancho Hair Styling Wax Stick Japanese Cherry Blossom Scent 3.5 ounce (100 grams) All Hair Types Special Edition High-Grade Plant-based Pomade Tique Mandom Japan

Gatsby$14.764.4★175 rev

Samnyte Hair Wax Stick Gel Tamer for Flyaways Nourishing Slick Stick Pomade for Women & Kids Slick Back & Styling Cream Hair Styling Accessories for Teen Girls Gifts 2.7 Fl Oz

Samnyte$7.694.4★53,668 rev

Bed Head by TIGI Hair Wax Stick Professional Hair Styling Wax for High-Definition Texture & All-Day Humidity-Resistant Hold 2.57 oz

TIGI$14.224.5★22,268 rev

Newest

by launch date

Gatsby Tancho Hair Styling Wax Stick Japanese Cherry Blossom Scent 3.5 ounce (100 grams) All Hair Types Special Edition High-Grade Plant-based Pomade Tique Mandom Japan

Gatsby$14.76175 rev

2y ago

Nexxus Styling Slick Stick Hair Stick Strong Hold Hair Wax Powered by Styleprotect Technology 2.33 oz

Nexxus$11.271,407 rev

2y ago

Samnyte Hair Wax Stick Gel Tamer for Flyaways Nourishing Slick Stick Pomade for Women & Kids Slick Back & Styling Cream Hair Styling Accessories for Teen Girls Gifts 2.7 Fl Oz

Samnyte$7.6953,668 rev

5y ago

Tancho High Grade Tique Vegetable Pomade Lavender 3.5 oz

Mandom$10.782,607 rev

16y ago

Bed Head by TIGI Hair Wax Stick Professional Hair Styling Wax for High-Definition Texture & All-Day Humidity-Resistant Hold 2.57 oz

TIGI$14.2222,268 rev

20y ago

What buyers say about briogeo sleek stick

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Product was working alright”

Hair Styling8%

“make styling my hair so much easier”

Adhesion/Stickiness7%

“Good stick”

Efficiency7%

“works very well on my edges”

Advertised Vs Actual Product5%

“Just what I needed”

Ease Of Use5%

“Easy to use”

Suitability Straight Hair5%

“Works quite well on my hair”

Smell4%

“Love the Smell”

Durability4%

“held up well”

Hair Growth4%

“Holds hair down all day, wonderful”

What buyers complain about

Oily/Greasy10%

“hair looks greasy”

Functionality-Overall10%

“Didn't work for me”

Suitability Short Hair9%

“has pulled some of my shorter hairs out with use”

Adhesion/Stickiness7%

“left a white residue from the glue”

Residue6%

“Residue”

Smell6%

“smell was not strong”

Hair Related6%

“immediately the hair stuck up”

Ease Of Use3%

“its very hard to use”

Quality-Overall3%

“Poor quality”

Suitability Straight Hair2%

“that might be the reason why this doesnt look good on me or because I have blonde hair”

Top return reasons

Adhesion/Stickiness16%

Functionality-Overall16%

Oily/Greasy8%

Advertised Vs Actual Product8%

Smell7%

Suitability Short Hair6%

Defective Material/Parts3%

Product Condition3%

Residue3%

Ease Of Application3%

Common questions

Is briogeo sleek stick profitable to sell on Amazon United States?: The niche generates $62K/yr across 5 tracked products. 90-day search growth is -25.4%. Flapen's verdict: Skip it (32/100).
How competitive is the briogeo sleek stick niche?: 5 brands and 43 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in briogeo sleek stick?: Top complaints mined from reviews: Oily/Greasy, Functionality-Overall, Suitability Short Hair. The return rate is 1.1%.
When does demand for briogeo sleek stick peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 9.1× the quietest.
What does it cost to enter the briogeo sleek stick niche?: Listings span $7.69–$14.76; the average listing price is $11.74 (sweet spot $15–$100). The average incumbent carries 16,025 reviews — the moat a new listing must climb.