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Brightup Hair Dryer Brush

Fail

Demand is soft, at -44.6% this quarter, so Brightup Hair Dryer Brush is a Fail.

Flapen Score
30
30 / 100
Ranks 10,639 of 10,978 Beauty & Personal Care niches · −18 vs the category median of 48
Market size
$76K/yr48K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
69%top-5 click share · 10 brands · 60 sellers

Flapen Score

Brightup Hair Dryer Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Brightup Hair Dryer Brush is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brightup Hair Dryer Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Brightup Hair Dryer Brush 48K times last year and spent an estimated $76K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
2.1%
Market size, estimated
$76Ka year
Peak month
December10.7× the quietest month
Top search term
styling hair dryer9K searches a year

02 · Price

A sale here is worth $73.64.

Listings sell for $73.64 on average, from $29.02 to $218.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At $73.64 that is $18K to $37K a year per listing.

Average price
$73.64inside the $15 to $100 sweet spot
Price range
$29.02–$218.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
250–500
Revenue per listing a year
$18K–$37K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #137 within Hot-Air Brushes. It carries 29,760 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
25.0%
Average rank
#137in Hot-Air Brushes
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
29,760per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Brightup Hair Dryer Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

60

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

  • Brand 149%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (4 brands, 13%)

Demand

Brightup Hair Dryer Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Brightup Hair Dryer Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • styling hair dryer9K/yr
  • bright up hair dryer brush 5 in 115K/yr
  • airbrush blow dryer4K/yr
  • protouch hair styler2K/yr
  • airbrush dryer for hair3K/yr
  • savvy pro styler 7pc luxe air dryer6K/yr
  • brightup air styler8K/yr
  • airbrush dyson alternative1K/yr
  • air styler magic styler114/yr
  • airstyler magic styler122/yr

Reviews and returns

What reviews say buyers love and hate about Brightup Hair Dryer Brush

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Durability”
6.7%of orders come back
“Broke in 3 months”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Brightup Hair Dryer Brush questions

Answered from the same tracked data.