Brightening Moisturizer for Face
MaybeSearch demand grew +185.1% this quarter. But the top 5 brands take 100% of clicks, so Brightening Moisturizer for Face is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $42K/yr12K searches / yr
- 90-day growth
- +185.1%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 16 sellers
Flapen Score
Brightening Moisturizer for Face against its category
The dotted line is the Beauty & Personal Care average. Past it, Brightening Moisturizer for Face is stronger. Inside it, weaker.
Market
The Brightening Moisturizer for Face market on Amazon at a glance
Shoppers on Amazon United States searched for Brightening Moisturizer for Face 12K times last year and spent an estimated $42K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +185.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +185.1%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $42Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- osea magnesium lavender lotion3K searches a year
02 · Price
A sale here is worth $29.41.
Listings sell for $29.41 on average, from $6.83 to $51.80. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $29.41 that is $3K to $7K a year per listing.
- Average price
- $29.41inside the $15 to $100 sweet spot
- Price range
- $6.83–$51.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #158 within Lotions. It carries 1,533 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 91%
- Out of stock, average day
- 10.6%
- Average rank
- #158in Lotions
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,533per listing
- Listings tracked
- 11
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Brightening Moisturizer for Face products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 150%
- Brand 227%
- Brand 319%
- Brand 43%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Brightening Moisturizer for Face search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Brightening Moisturizer for Face search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- osea magnesium lavender lotion3K/yr
- osea lavender magnesium body lotion3K/yr
- hempz magnesium lotion4K/yr
- hempz serene waters2K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brightening Moisturizer for Face questions
Answered from the same tracked data.









