Brightening Moisturizer

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

8.9%

Market size, estimated

$144Ka year

Peak month

August4.0× the quietest month

Top search term

brightening moisturizer18K searches a year

Listings sell for $14.19 on average, from $7.92 to $18.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $14.19 that is $18K to $21K a year per listing.

Average price

$14.19under the $15 to $100 sweet spot

Price range

$7.92–$18.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,250–1,500

Revenue per listing a year

$18K–$21K

Returns

0.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #304 within Serums. It carries 3,987 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#304in Serums

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,987per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months