Brightening Cream
FailDemand is soft, at -73.2% this quarter, so Brightening Cream is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $58K/yr59K searches / yr
- 90-day growth
- -73.2%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 5 sellers
Flapen Score
Brightening Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Brightening Cream is stronger. Inside it, weaker.
Market
The Brightening Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Brightening Cream 59K times last year and spent an estimated $58K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -73.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -73.2%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $58Ka year
- Peak month
- December24.0× the quietest month
- Top search term
- botox bliss elixir anti aging serum5K searches a year
02 · Price
A sale here is worth $11.26.
Listings sell for $11.26 on average, from $8.54 to $13.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $11.26 that is $1K to $3K a year per listing.
- Average price
- $11.26under the $15 to $100 sweet spot
- Price range
- $8.54–$13.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #4,191 within Serums. It carries 15 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 80%
- Out of stock, average day
- 19.2%
- Average rank
- #4,191in Serums
- Average rating
- 4.12 starsAmazon United States average 4.42 stars
- Average reviews
- 15per listing
- Listings tracked
- 5
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Brightening Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 185%
- Brand 27%
- Brand 34%
- Brand 44%
- Open — no brand owns it (0%)
Demand
Brightening Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 24.0×
Search terms
Top Brightening Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- botox bliss elixir anti aging serum5K/yr
- bliss cosmetics botox bliss elixir14K/yr
- bliss botox bliss elixir anti aging serum2K/yr
- botox bliss elixir18K/yr
- botox bliss elixir anti aging serum face10K/yr
- botox bliss elixir serum2K/yr
- prime bliss elixir6K/yr
- prime bliss elixir serum2K/yr
Reviews and returns
What reviews say buyers love and hate about Brightening Cream
We read the reviews and the return reasons for every product selling here.
“Made mmy skin break out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brightening Cream questions
Answered from the same tracked data.









