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Brightening Body Scrub

Fail

The top 5 brands take 93% of clicks, so Brightening Body Scrub is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$87K/yr93K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
73%top-5 click share · 8 brands · 138 sellers

Flapen Score

Brightening Body Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Brightening Body Scrub is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brightening Body Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Brightening Body Scrub 93K times last year and spent an estimated $87K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
7.3%
Market size, estimated
$87Ka year
Peak month
August2.5× the quietest month
Top search term
carrot soap34K searches a year

02 · Price

A sale here is worth $12.83.

Listings sell for $12.83 on average, from $5.66 to $34.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.83 that is $3K to $6K a year per listing.

Average price
$12.83under the $15 to $100 sweet spot
Price range
$5.66–$34.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #766 within Cleansers. It carries 6,314 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#766in Cleansers
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,314per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Brightening Body Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

138

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

4%

  • Brand 132%
  • Brand 230%
  • Brand 314%
  • Brand 411%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Brightening Body Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Brightening Body Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carrot soap34K/yr
  • skin success soap15K/yr
  • rich and clear skincare13K/yr
  • savon carotte7K/yr
  • carrot complexion soap7K/yr
  • carotis soap4K/yr
  • palmers complexion bar soap3K/yr
  • complexion soap4K/yr
  • carrot soap for skin brightening6K/yr

Reviews and returns

What reviews say buyers love and hate about Brightening Body Scrub

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
21%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brightening Body Scrub questions

Answered from the same tracked data.