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Brightening Body Oil

Maybe

An estimated 0.7% of orders come back. But the average product has 4,787 reviews to catch up to, so Brightening Body Oil is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$207K/yr243K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
36%top-5 click share · 16 brands · 79 sellers

Flapen Score

Brightening Body Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Brightening Body Oil is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brightening Body Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Brightening Body Oil 243K times last year and spent an estimated $207K. The top 5 brands take 86% of clicks. Demand peaks in Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
2.2%
Market size, estimated
$207Ka year
Peak month
June2.5× the quietest month
Top search term
makari76K searches a year

02 · Price

A sale here is worth $38.62.

Listings sell for $38.62 on average, from $8.91 to $183.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $38.62 that is $4K to $10K a year per listing.

Average price
$38.62inside the $15 to $100 sweet spot
Price range
$8.91–$183.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #999 within Lotions. It carries 4,787 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
85%
Out of stock, average day
4.0%
Average rank
#999in Lotions
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
4,787per listing
Listings tracked
46

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
59 months

Products

Top Brightening Body Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

79

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

36%

Top 20: 73%

Open market

12%

  • Brand 171%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (10 brands, 12%)

Demand

Brightening Body Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.5×

Search terms

Top Brightening Body Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makari76K/yr
  • makari body lotion65K/yr
  • brightening body oil32K/yr
  • makari body oil11K/yr
  • brightening oil8K/yr
  • makari serum9K/yr
  • skin lightening oil9K/yr
  • skin brightening oil7K/yr
  • whitening oil6K/yr
  • brightening oil for body4K/yr

Reviews and returns

What reviews say buyers love and hate about Brightening Body Oil

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.7%of orders come back
“Bad smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brightening Body Oil questions

Answered from the same tracked data.