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Bridgerton Merchandise

Fail

Demand is soft, at -81.7% this quarter, so Bridgerton Merchandise is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$430K/yr1.7M searches / yr
90-day growth
-81.7%search demand this quarter
Competition
70%top-5 click share · 9 brands · 22 sellers

Flapen Score

Bridgerton Merchandise against its category

The dotted line is the Beauty & Personal Care average. Past it, Bridgerton Merchandise is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bridgerton Merchandise market on Amazon at a glance

Shoppers on Amazon United States searched for Bridgerton Merchandise 1.7M times last year and spent an estimated $430K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Mar–Apr–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -81.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $430K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-81.7%
Conversion, latest week
1.7%
Market size, estimated
$430Ka year
Peak month
February5.5× the quietest month
Top search term
bridgerton1.1M searches a year

02 · Price

A sale here is worth $14.82.

Listings sell for $14.82 on average, from $3.63 to $25.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $14.82 that is $7K to $11K a year per listing.

Average price
$14.82under the $15 to $100 sweet spot
Price range
$3.63–$25.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #9,844 within Lip Care. It carries 4,591 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#9,844in Lip Care
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
4,591per listing
Listings tracked
15

04 · Newcomers

10 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bridgerton Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

22

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • Brand 138%
  • Brand 226%
  • Brand 316%
  • Brand 410%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 6%)

Demand

Bridgerton Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Bridgerton Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bridgerton1.1M/yr
  • bridgerton merch242K/yr
  • bridgerton gifts148K/yr
  • bridgerton tea53K/yr
  • brigerton33K/yr
  • bridgerton merchandise54K/yr
  • kitsch bridgerton36K/yr
  • bridgerton gifts for women27K/yr
  • kitsch bridgerton pillowcase silk8K/yr
  • bridgerton gift10K/yr

Reviews and returns

What reviews say buyers love and hate about Bridgerton Merchandise

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
14%of negative reviews mention “Color”
0.4%of orders come back
“Not a good color as described”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bridgerton Merchandise questions

Answered from the same tracked data.