Is brickell face moisturizer for men profitable to sell on Amazon United States?

The niche generates $90K/yr across 8 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (42/100).

How competitive is the brickell face moisturizer for men niche?

1 brands and 2 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in brickell face moisturizer for men?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.8%.

When does demand for brickell face moisturizer for men peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the brickell face moisturizer for men niche?

Listings span $21.45–$38.77; the average listing price is $31.07 (sweet spot $15–$100). The average incumbent carries 4,119 reviews — the moat a new listing must climb.

brickell face moisturizer for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.07

avg listing price — sweet spot $15–$100

Price range

Incredible$21.45–$38.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,118.63

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$90K

$90K/yr · 16K searches

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, brickell face moisturizer for men is a $90K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

brickell face moisturizer for men market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $78K–$93K; units × avg price
Conversion rate: 17.8%
Avg BSR: #385
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 96 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Brickell Men's Products100%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — -4.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top brickell face moisturizer for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brickell Mens Daily Essential Face Moisturizer for Men Fast-Absorbing Face Lotion with Niacinamide Green Tea and Hyaluronic Acid 4 Ounce Scented

Brickell Men's Products$28.814.5★7,612 rev

Brickell Mens Daily Defense SPF20 Face Moisturizer for Men Moisturizing Mineral Sunscreen Hydrates & Protects Skin Against Harmful UVA/B Rays With Zinc Green Tea & Vitamin E 3.4oz Unscented

Brickell Men's Products$31.004.8★1,335 rev

Brickell Mens Daily Essential Face Moisturizer for Men Fast-Absorbing Face Lotion with Niacinamide Green Tea and Hyaluronic Acid 4 Ounce Unscented

Brickell Men's Products$29.004.5★7,612 rev

Brickell Mens Retinol Face Moisturizer Cream For Men Anti-Wrinkle Face Night Cream with Retinol Hyaluronic Acid and Vitamin E To Reduce Fine Lines and Even Skin Tone Fragrance-Free 2 Ounce

Brickell Men's Products$38.774.6★1,972 rev

Brickell Mens Element Defense SPF45 Moisturizer for Men Mineral Sunscreen Hydrates and Protects Skin Against UVA/UVB Rays With Zinc Vitamin E and Green Tea 8 Ounce Unscented

Brickell Men's Products$21.454.5★1,228 rev

Newest

by launch date

Brickell Mens Retinol Face Moisturizer Cream For Men Anti-Wrinkle Face Night Cream with Retinol Hyaluronic Acid and Vitamin E To Reduce Fine Lines and Even Skin Tone Fragrance-Free 2 Ounce

Brickell Men's Products$38.771,972 rev

2y ago

Brickell Mens Rejuvenating Anti-Aging Gel Moisturizer For Men Fast Absorbing Moisturizer Reduces Fine Lines and Wrinkles With Vitamin C Aloe and Protein Peptides 4oz Scented

Brickell Men's Products$38.42926 rev

5y ago

Brickell Mens Daily Defense SPF20 Face Moisturizer for Men Moisturizing Mineral Sunscreen Hydrates & Protects Skin Against Harmful UVA/B Rays With Zinc Green Tea & Vitamin E 3.4oz Unscented

Brickell Men's Products$31.001,335 rev

6y ago

Brickell Mens Element Defense SPF45 Moisturizer for Men Mineral Sunscreen Hydrates and Protects Skin Against UVA/UVB Rays With Zinc Vitamin E and Green Tea 8 Ounce Unscented

Brickell Men's Products$21.451,228 rev

6y ago

Brickell Mens Products Resurfacing Anti-Aging Face Cream For Men Face Moisturizer For Wrinkles With Vitamin C Jojoba Oil and Pro-Vitamin B5 2 Ounce Scented

Brickell Men's Products$26.073,807 rev

7y ago

What buyers say about brickell face moisturizer for men

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Great moisturizer”

Quality-Overall10%

“Great product as advertised”

Suitability Combination Skin10%

“Its perfect for my skin”

Soft Feel8%

“Goes on Smooth”

Smell8%

“clean scent”

Absorbency6%

“Absorbs well”

Suitability Dry Skin6%

“It does a great job with my usually dry skin”

Value For Money3%

“Good value for the money”

Suitability Oily Skin2%

“doesnt feel oily”

Texture/Consistency-Overall2%

“Good consistency”

What buyers complain about

Smell13%

“smell strong”

Allergies7%

“Caused an allergic reaction”

Value For Money5%

“Waste of money”

Size-Overall5%

“Although the container itself is small”

Oily/Greasy4%

“Oily”

Wrinkles3%

“wrinkles in the 10 short days I have been using this face moisturizer”

Moist/Dry3%

“Not hydrating, do not recommend”

Functionality-Overall2%

“Doesn't work”

Suitability Dry Skin2%

“The moisturizer is the biggest piece of my dry=bad routine”

Ingredients-Overall2%

“I consider this deceptive advertising- never mentions chemicals added”

Top return reasons

Smell21%

Size-Overall15%

Advertised Vs Actual Product12%

Moist/Dry9%

Functionality-Overall6%

Value For Money6%

Oily/Greasy4%

Ingredients-Overall3%

Leak-Proof3%

Suitability Dry Skin3%

Common questions

Is brickell face moisturizer for men profitable to sell on Amazon United States?: The niche generates $90K/yr across 8 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (42/100).
How competitive is the brickell face moisturizer for men niche?: 1 brands and 2 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in brickell face moisturizer for men?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.8%.
When does demand for brickell face moisturizer for men peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the brickell face moisturizer for men niche?: Listings span $21.45–$38.77; the average listing price is $31.07 (sweet spot $15–$100). The average incumbent carries 4,119 reviews — the moat a new listing must climb.