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Braun Series 6 Replacement Head

Maybe

Products sell for $48.75 on average, inside the sweet spot. But the top 5 brands take 94% of clicks, so Braun Series 6 Replacement Head is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$1.2M/yr269K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
55%top-5 click share · 9 brands · 37 sellers

Flapen Score

Braun Series 6 Replacement Head against its category

The dotted line is the Beauty & Personal Care average. Past it, Braun Series 6 Replacement Head is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braun Series 6 Replacement Head market on Amazon at a glance

Shoppers on Amazon United States searched for Braun Series 6 Replacement Head 269K times last year and spent an estimated $1.2M. The top 5 brands take 94% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
9.3%
Market size, estimated
$1.2Ma year
Peak month
December1.4× the quietest month
Top search term
braun series 5101K searches a year

02 · Price

A sale here is worth $48.75.

Listings sell for $48.75 on average, from $15.39 to $124.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $48.75 that is $24K to $37K a year per listing.

Average price
$48.75inside the $15 to $100 sweet spot
Price range
$15.39–$124.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$24K–$37K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #126 within Men's. It carries 4,647 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#126in Men's
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
4,647per listing
Listings tracked
27

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Braun Series 6 Replacement Head products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

37

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

4%

  • Brand 172%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Braun Series 6 Replacement Head search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Braun Series 6 Replacement Head search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braun series 5101K/yr
  • braun series 5 replacement head67K/yr
  • braun s5 replacement head31K/yr
  • braun series 5 replacement foil and cutter17K/yr
  • braun 5 series12K/yr
  • braun 59K/yr
  • braun s59K/yr
  • braun series 5 shaver10K/yr
  • braun 53b replacement head5K/yr
  • braun shaver series 54K/yr

Reviews and returns

What reviews say buyers love and hate about Braun Series 6 Replacement Head

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“build quality seems suspect”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Braun Series 6 Replacement Head questions

Answered from the same tracked data.