branch basics hand soap
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$25.90avg listing price — sweet spot $15–$100
Price range
Great$6.32–$54.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,020.57avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$62K$62K/yr · 34K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, branch basics hand soap is a $62K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
branch basics hand soap market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $65K–$78K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #326
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 7.2%
- Avg brand age
- 70 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
567
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Branch Basics59%
- BIO SPECTRA ATTITUDE17%
- Molly's Suds12%
- Koala Eco4%
- everyone for every body4%
- Cleancult3%
- Open — no brand owns it (1 brand, 2%)
Top branch basics hand soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Branch Basics Gel Hand Soap Refill 32oz | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin
Branch Basics$54.693.0★4 rev
Branch Basics Gel Hand Soap 16oz Bottle | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Nourishing Fragrance-Free & Gentle on Sensitive Skin
Branch Basics$43.544.0★39 rev
ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pine & Sage 16 Fl Oz
BIO SPECTRA ATTITUDE$8.884.4★1,444 rev
Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Unscented - 8.25 Oz (Pack of 3)
Molly's Suds$23.914.5★721 rev
ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pear & Amber 16 Fl Oz
BIO SPECTRA ATTITUDE$8.934.5★6,013 rev
Newest
by launch dateBranch Basics Gel Hand Soap Refill 32oz | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin
Branch Basics$54.694 rev
Branch Basics Gel Hand Soap 16oz Bottle | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Nourishing Fragrance-Free & Gentle on Sensitive Skin
Branch Basics$43.5439 rev
Branch Basics Gel Hand Soap Refill 32oz Pouch | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin
Branch Basics$54.2228 rev
Branch Basics Concentrate Refill (33.8 oz) | All Purpose Multi-Surface Cleaning Concentrate - Replace Every Household Cleaner | Plant & Mineral-Based Human-Safe Fragrance Free
Branch Basics$54.25618 rev
Koala Eco Hand Wash - with Australian Lemon Scented Eucalyptus & Rosemary Essential Oil - 16 oz
Koala Eco$16.44180 rev
Trending
90-day click momentumBranch Basics Gel Hand Soap Refill 32oz | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin
Branch Basics$54.693.0★
Koala Eco Hand Wash - with Australian Lemon Scented Eucalyptus & Rosemary Essential Oil - 16 oz
Koala Eco$16.444.7★
Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Unscented - 8.25 Oz (Pack of 3)
Molly's Suds$23.914.5★
Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
Cleancult$6.324.4★
Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Peppermint - 8.25 Oz (Pack of 3)
Molly's Suds$23.844.5★
What buyers say about branch basics hand soap
What buyers praise and complain about, mined from review topics.What buyers love
“Clean Scent”
“Excellent product”
“its awesome for all multipurpose cleanings”
“does a great job cleaning”
“safe and toxic free”
“Its super gentle on the skin”
“It is a great money saver”
“Clean Ingredients”
“it doesnt dry my hands”
“easy to use”
What buyers complain about
“I think it has an odd smell”
“A little expensive”
“Leaked in the packaging”
“Dispenser is not great*”
“the pump did not work”
“Too drying”
“Diluted product”
“I have allergies”
“It does not dry out my skin”
“leaves my pumps sticky”
Top return reasons
Common questions
- Is branch basics hand soap profitable to sell on Amazon United States?
- The niche generates $62K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +42.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the branch basics hand soap niche?
- 7 brands and 567 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in branch basics hand soap?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.6%.
- What does it cost to enter the branch basics hand soap niche?
- Listings span $6.32–$54.69; the average listing price is $25.90 (sweet spot $15–$100). The average incumbent carries 4,021 reviews — the moat a new listing must climb.