Branch Basics Hand Soap
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 96% of clicks, so Branch Basics Hand Soap is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $62K/yr34K searches / yr
- 90-day growth
- +42.6%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 567 sellers
Flapen Score
Branch Basics Hand Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Branch Basics Hand Soap is stronger. Inside it, weaker.
Market
The Branch Basics Hand Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Branch Basics Hand Soap 34K times last year and spent an estimated $62K. The top 5 brands take 96% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +42.6%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $62Ka year
- Top search term
- branch basics hand soap31K searches a year
02 · Price
A sale here is worth $25.90.
Listings sell for $25.90 on average, from $6.32 to $54.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $25.90 that is $3K to $6K a year per listing.
- Average price
- $25.90inside the $15 to $100 sweet spot
- Price range
- $6.32–$54.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #326 within Foot & Hand Care. It carries 4,021 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #326in Foot & Hand Care
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 4,021per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Branch Basics Hand Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Branch Basics Gel Hand Soap Refill 32oz | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin
- Price
- $54.69
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 2mo ago

Branch Basics Gel Hand Soap 16oz Bottle | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Nourishing Fragrance-Free & Gentle on Sensitive Skin
- Price
- $43.54
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 1y ago

ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pine & Sage 16 Fl Oz
- Price
- $8.88
- Rating
- 4.4/5
- Reviews
- 1,444
- Age
- 4y ago

Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Unscented - 8.25 Oz (Pack of 3)
- Price
- $23.91
- Rating
- 4.5/5
- Reviews
- 721
- Age
- 2y ago

ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pear & Amber 16 Fl Oz
- Price
- $8.93
- Rating
- 4.5/5
- Reviews
- 6,013
- Age
- 9y ago
Trending
estimated 90-day click momentum
Branch Basics Gel Hand Soap Refill 32oz | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin
- Price
- $54.69
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 2mo ago

Koala Eco Hand Wash - with Australian Lemon Scented Eucalyptus & Rosemary Essential Oil - 16 oz
- Price
- $16.44
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 2y ago

Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Unscented - 8.25 Oz (Pack of 3)
- Price
- $23.91
- Rating
- 4.5/5
- Reviews
- 721
- Age
- 2y ago

Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
- Price
- $6.32
- Rating
- 4.4/5
- Reviews
- 6,615
- Age
- 3y ago

Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Peppermint - 8.25 Oz (Pack of 3)
- Price
- $23.84
- Rating
- 4.5/5
- Reviews
- 721
- Age
- 2y ago
Newest
by launch date
Branch Basics Gel Hand Soap Refill 32oz | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin
- Price
- $54.69
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 2mo ago

Branch Basics Gel Hand Soap 16oz Bottle | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Nourishing Fragrance-Free & Gentle on Sensitive Skin
- Price
- $43.54
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 1y ago

Branch Basics Gel Hand Soap Refill 32oz Pouch | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin
- Price
- $54.22
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

Branch Basics Concentrate Refill (33.8 oz) | All Purpose Multi-Surface Cleaning Concentrate - Replace Every Household Cleaner | Plant & Mineral-Based Human-Safe Fragrance Free
- Price
- $54.25
- Rating
- 4.8/5
- Reviews
- 618
- Age
- 1y ago

Koala Eco Hand Wash - with Australian Lemon Scented Eucalyptus & Rosemary Essential Oil - 16 oz
- Price
- $16.44
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
567
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
2%
- Branch Basics59%
- BIO SPECTRA ATTITUDE17%
- Molly's Suds12%
- Koala Eco4%
- everyone for every body4%
- Cleancult3%
- Open — no brand owns it (1 brand, 2%)
Reviews and returns
What reviews say buyers love and hate about Branch Basics Hand Soap
We read the reviews and the return reasons for every product selling here.
“I think it has an odd smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Branch Basics Hand Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









