braiding hair supplies
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$233K$233K/yr · 235K searches
Avg price
Okay$10.12avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.88–$20.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad9,128.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, braiding hair supplies is a $233K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
braiding hair supplies market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $202K–$253K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.3%
- Avg brand age
- 59 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
132
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- SoftSheen46%
- AmPro43%
- Shine 'n Jam4%
- AllDay Locks3%
- Pure O3%
- Patelai1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top braiding hair supplies search terms
- jam hair gel50K/yr
- hair jam51K/yr
- braiding supplies22K/yr
- lets jam14K/yr
- lets jam hair gel15K/yr
- braiding essentials12K/yr
- jam hair14K/yr
- jam gel10K/yr
- jam for hair8K/yr
- hair supply7K/yr
Top braiding hair supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ampro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 4 oz
AmPro$3.884.6★11,194 rev
Hair Gel by SoftSheen-Carson Dark and Lovely Lets Jam Shining and Conditioning Gel Extra Hold For all Hair Types Styling Gel Also Great for Braiding Twisting & Smooth Edges 4.4oz
SoftSheen$4.634.4★35,080 rev
SoftSheen Hair Gel Carson Dark and Lovely Lets Jam Shining and Conditioning Gel Extra Hold For all Hair Types Styling Gel Also Great for Braiding Twisting & Smooth Edges Value Size 14oz
SoftSheen$8.584.4★35,080 rev
AmPro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 8 oz
AmPro$7.004.6★4,403 rev
Shine n Jam Conditioning Gel Extra Hold for Braids Twists and Frizz Control
AmPro$14.234.7★10,195 rev
Newest
by launch date
Softsheen Carson Lets Jam! Spiraling Curl Gel Anti-Breakage Hair Care for 48HR Hydration and Hold for Curly Hair 6.8 Fl Oz
SoftSheen$5.97187 rev
Ampro Shine-n-Jam Supreme Hold - Conditions Hair with Olive Oil and Silk Protein - Great for Smoothing Fringe Ponytails and Up-dos - Firms Tresses with Non-Greasy Shine - 8 oz
Shine 'n Jam$11.48758 rev
22 Pces Hair Braiding Tools with Magnetic Wrist Sewing Pincushion Pin Wristband Stainless Stitch Braid Finger Ring Tool Pintail Rat Tail Comb Sectioning Alligator Clips Salon Home(Pink)
Patelai$10.73744 rev
Shine N Jam Conditioning Extra Hold With Honey 16 Ounce (New)
Shine 'n Jam$15.08527 rev
Pure O Natural Neatbraid Beauty Professional Conditioning Shining Gel 16 oz
Pure O$20.126,396 rev
Trending
90-day click momentum22 Pces Hair Braiding Tools with Magnetic Wrist Sewing Pincushion Pin Wristband Stainless Stitch Braid Finger Ring Tool Pintail Rat Tail Comb Sectioning Alligator Clips Salon Home(Pink)
Patelai$10.734.7★
Ampro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 4 oz
AmPro$3.884.6★
AmPro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 8 oz
AmPro$7.004.6★
AmPro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 8 oz
AmPro$11.914.5★
Soft Sheen Carson Lets Jam Condition & Shine Gel Regular Hold Jar (130ml) 4.4 Oz
SoftSheen$8.084.4★
What buyers say about braiding hair supplies
What buyers praise and complain about, mined from review topics.What buyers love
“The fragrance is wonderful”
“Product that delivers better than you think”
“Great curls”
“Excellent price”
“Healthy curls”
“Hair feels soft”
“I m live the way it make my natural hair feels”
“It is very moisturizing”
“As advertised”
“adds shine”
What buyers complain about
“Bad odor”
“This didn't work at all for my hair”
“It left a powdery residue”
“also dried it”
“Not for curly hair”
“just doesnt stick for long”
“I notice the container's color looks darker”
“Didn't work for me”
“greasy”
“But expensive”
Top return reasons
Common questions
- Is braiding hair supplies profitable to sell on Amazon United States?
- The niche generates $233K/yr across 13 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the braiding hair supplies niche?
- 6 brands and 132 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in braiding hair supplies?
- Top complaints mined from reviews: Smell, Hair Related, Residue. The return rate is 0.5%.
- When does demand for braiding hair supplies peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the braiding hair supplies niche?
- Listings span $3.88–$20.12; the average listing price is $10.12 (sweet spot $15–$100). The average incumbent carries 9,129 reviews — the moat a new listing must climb.