Braiding Hair Supplies
FailThe top 5 brands take 99% of clicks, so Braiding Hair Supplies is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $233K/yr235K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 132 sellers
Flapen Score
Braiding Hair Supplies against its category
The dotted line is the Beauty & Personal Care average. Past it, Braiding Hair Supplies is stronger. Inside it, weaker.
Market
The Braiding Hair Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Braiding Hair Supplies 235K times last year and spent an estimated $233K. The top 5 brands take 99% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $233Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- jam hair gel50K searches a year
02 · Price
A sale here is worth $10.12.
Listings sell for $10.12 on average, from $3.88 to $20.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $10.12 that is $10K to $13K a year per listing.
- Average price
- $10.12under the $15 to $100 sweet spot
- Price range
- $3.88–$20.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #325 within Gels. It carries 9,129 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #325in Gels
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 9,129per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Braiding Hair Supplies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ampro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 4 oz
- Price
- $3.88
- Rating
- 4.6/5
- Reviews
- 11,194
- Age
- 16y ago

Hair Gel by SoftSheen-Carson Dark and Lovely Lets Jam Shining and Conditioning Gel Extra Hold For all Hair Types Styling Gel Also Great for Braiding Twisting & Smooth Edges 4.4oz
- Price
- $4.63
- Rating
- 4.4/5
- Reviews
- 35,080
- Age
- 19y ago

SoftSheen Hair Gel Carson Dark and Lovely Lets Jam Shining and Conditioning Gel Extra Hold For all Hair Types Styling Gel Also Great for Braiding Twisting & Smooth Edges Value Size 14oz
- Price
- $8.58
- Rating
- 4.4/5
- Reviews
- 35,080
- Age
- 22y ago

AmPro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 8 oz
- Price
- $7.00
- Rating
- 4.6/5
- Reviews
- 4,403
- Age
- 15y ago

Shine n Jam Conditioning Gel Extra Hold for Braids Twists and Frizz Control
- Price
- $14.23
- Rating
- 4.7/5
- Reviews
- 10,195
- Age
- 9y ago
Trending
estimated 90-day click momentum
22 Pces Hair Braiding Tools with Magnetic Wrist Sewing Pincushion Pin Wristband Stainless Stitch Braid Finger Ring Tool Pintail Rat Tail Comb Sectioning Alligator Clips Salon Home(Pink)
- Price
- $10.73
- Rating
- 4.7/5
- Reviews
- 744
- Age
- 4y ago

Ampro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 4 oz
- Price
- $3.88
- Rating
- 4.6/5
- Reviews
- 11,194
- Age
- 16y ago

AmPro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 8 oz
- Price
- $7.00
- Rating
- 4.6/5
- Reviews
- 4,403
- Age
- 15y ago

AmPro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 8 oz
- Price
- $11.91
- Rating
- 4.5/5
- Reviews
- 3,234
- Age
- 7y ago

Soft Sheen Carson Lets Jam Condition & Shine Gel Regular Hold Jar (130ml) 4.4 Oz
- Price
- $8.08
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 18y ago
Newest
by launch date
Softsheen Carson Lets Jam! Spiraling Curl Gel Anti-Breakage Hair Care for 48HR Hydration and Hold for Curly Hair 6.8 Fl Oz
- Price
- $5.97
- Rating
- 4.2/5
- Reviews
- 187
- Age
- 3y ago

Ampro Shine-n-Jam Supreme Hold - Conditions Hair with Olive Oil and Silk Protein - Great for Smoothing Fringe Ponytails and Up-dos - Firms Tresses with Non-Greasy Shine - 8 oz
- Price
- $11.48
- Rating
- 4.6/5
- Reviews
- 758
- Age
- 4y ago

22 Pces Hair Braiding Tools with Magnetic Wrist Sewing Pincushion Pin Wristband Stainless Stitch Braid Finger Ring Tool Pintail Rat Tail Comb Sectioning Alligator Clips Salon Home(Pink)
- Price
- $10.73
- Rating
- 4.7/5
- Reviews
- 744
- Age
- 4y ago

Shine N Jam Conditioning Extra Hold With Honey 16 Ounce (New)
- Price
- $15.08
- Rating
- 4.8/5
- Reviews
- 527
- Age
- 4y ago

Pure O Natural Neatbraid Beauty Professional Conditioning Shining Gel 16 oz
- Price
- $20.12
- Rating
- 4.7/5
- Reviews
- 6,396
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
132
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- SoftSheen46%
- AmPro43%
- Shine 'n Jam4%
- AllDay Locks3%
- Pure O3%
- Patelai1%
- Open — no brand owns it (0%)
Demand
Braiding Hair Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Braiding Hair Supplies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jam hair gel50K/yr
- hair jam51K/yr
- braiding supplies22K/yr
- lets jam14K/yr
- lets jam hair gel15K/yr
- braiding essentials12K/yr
- jam hair14K/yr
- jam gel10K/yr
- jam for hair8K/yr
- hair supply7K/yr
Reviews and returns
What reviews say buyers love and hate about Braiding Hair Supplies
We read the reviews and the return reasons for every product selling here.
“Bad odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Braiding Hair Supplies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









