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Braiding Hair Supplies

Fail

The top 5 brands take 99% of clicks, so Braiding Hair Supplies is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$233K/yr235K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
82%top-5 click share · 6 brands · 132 sellers

Flapen Score

Braiding Hair Supplies against its category

The dotted line is the Beauty & Personal Care average. Past it, Braiding Hair Supplies is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braiding Hair Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Braiding Hair Supplies 235K times last year and spent an estimated $233K. The top 5 brands take 99% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
9.8%
Market size, estimated
$233Ka year
Peak month
August1.6× the quietest month
Top search term
jam hair gel50K searches a year

02 · Price

A sale here is worth $10.12.

Listings sell for $10.12 on average, from $3.88 to $20.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $10.12 that is $10K to $13K a year per listing.

Average price
$10.12under the $15 to $100 sweet spot
Price range
$3.88–$20.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$13K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #325 within Gels. It carries 9,129 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#325in Gels
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,129per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Braiding Hair Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

132

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 243%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Braiding Hair Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Braiding Hair Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jam hair gel50K/yr
  • hair jam51K/yr
  • braiding supplies22K/yr
  • lets jam14K/yr
  • lets jam hair gel15K/yr
  • braiding essentials12K/yr
  • jam hair14K/yr
  • jam gel10K/yr
  • jam for hair8K/yr
  • hair supply7K/yr

Reviews and returns

What reviews say buyers love and hate about Braiding Hair Supplies

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
10%of negative reviews mention “Smell”
0.5%of orders come back
“Bad odor”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Braiding Hair Supplies questions

Answered from the same tracked data.