Braiding Gel
MaybeAn estimated 0.7% of orders come back. But the top 5 products take 78% of clicks, so Braiding Gel is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $2.3M/yr1.7M searches / yr
- 90-day growth
- +17.8%search demand this quarter
- Competition
- 78%top-5 click share · 9 brands · 105 sellers
Flapen Score
Braiding Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Braiding Gel is stronger. Inside it, weaker.
Market
The Braiding Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Braiding Gel 1.7M times last year and spent an estimated $2.3M. The top 5 brands take 91% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +17.8%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $2.3Ma year
- Peak month
- August1.8× the quietest month
- Top search term
- braiding gel1.0M searches a year
02 · Price
A sale here is worth $17.04.
Listings sell for $17.04 on average, from $3.88 to $51.92. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $17.04 that is $136K to $170K a year per listing.
- Average price
- $17.04inside the $15 to $100 sweet spot
- Price range
- $3.88–$51.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $136K–$170K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #118 within Gels. It carries 9,766 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #118in Gels
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 9,766per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Braiding Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AllDay Locks Braid Gel Extreme Hold - Braiding Gel for Cornrows Locks & Twisting Moisturizing Edge Control for Women and Men Natural Formula for Extreme Hold - 5 oz
- Price
- $9.85
- Rating
- 4.6/5
- Reviews
- 10,718
- Age
- 6y ago

Pure O Natural Neatbraid Beauty Professional Conditioning Shining Gel 16 oz
- Price
- $20.12
- Rating
- 4.7/5
- Reviews
- 6,396
- Age
- 5y ago

Ampro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 4 oz
- Price
- $3.88
- Rating
- 4.6/5
- Reviews
- 11,194
- Age
- 16y ago

African Pride Black Castor Miracle Extra Hold Braid Loc Twist Gel - Extreme Hold Braiding Hair Gel Edge Control & Tames Frizz No Flake | Natural Ingredients Black Castor & Coconut Oil | 12oz
- Price
- $10.14
- Rating
- 4.6/5
- Reviews
- 20,902
- Age
- 3y ago

AllDay Locks Braid Gel Extreme Hold - Braiding Gel for Cornrows Locks & Twisting Moisturizing Edge Control for Women and Men Natural Formula for Extreme Hold - 15 oz Jar
- Price
- $19.49
- Rating
- 4.7/5
- Reviews
- 1,181
- Age
- 4y ago
Trending
estimated 90-day click momentum
Ampro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 4 oz
- Price
- $3.88
- Rating
- 4.6/5
- Reviews
- 11,194
- Age
- 16y ago

KISS COLORS & CARE Braid Gel Extreme Hold 6 oz -Nourishing Adds Shine Moisture Boosting Long Lasting Hold For All Hair Types Style and Stregthen For Protective Styles
- Price
- $8.05
- Rating
- 4.5/5
- Reviews
- 1,236
- Age
- 3y ago

Pure O Natural Neatbraid Beauty Professional Conditioning Shining Gel 16 oz
- Price
- $20.12
- Rating
- 4.7/5
- Reviews
- 6,396
- Age
- 5y ago

African Pride Black Castor Miracle Extra Hold Braid Loc Twist Gel - Extreme Hold Braiding Hair Gel Edge Control & Tames Frizz No Flake | Natural Ingredients Black Castor & Coconut Oil | 12oz
- Price
- $10.14
- Rating
- 4.6/5
- Reviews
- 20,902
- Age
- 3y ago

AllDay Locks Braid Gel Extreme Hold - Braiding Gel for Cornrows Locks & Twisting Moisturizing Edge Control for Women and Men Natural Formula for Extreme Hold - 64 oz Bucket
- Price
- $49.14
- Rating
- 4.6/5
- Reviews
- 2,346
- Age
- 4y ago
Newest
by launch date
Aunt Jackies Award-Winning Braid + Twist Collection Hold Tight Braid & Twist Gel with Extra Firm Hold 7.5oz
- Price
- $9.05
- Rating
- 4.6/5
- Reviews
- 833
- Age
- 2y ago

BASK & LATHER Strong Hold Edge Control Gel with Castor Oil Non-Greasy Non-Flaking No White Cast Long Lasting Supports Hair Growth Natural Formula For All Hair Types 5.3 Fl Oz
- Price
- $16.30
- Rating
- 4.2/5
- Reviews
- 16,884
- Age
- 2y ago

Pure O Hair Solution Product Neatbraid Conditioning Shining Gel 8 Oz (Pack of 1)
- Price
- $13.42
- Rating
- 4.7/5
- Reviews
- 6,396
- Age
- 2y ago

KAGA Pure O Natural Neatbraid Beauty Professional Conditioning Shining Gel 64oz / 4LB (64 Ounce)
- Price
- $51.92
- Rating
- 4.1/5
- Reviews
- 316
- Age
- 3y ago

KISS COLORS & CARE Braid Gel Extreme Hold 6 oz -Nourishing Adds Shine Moisture Boosting Long Lasting Hold For All Hair Types Style and Stregthen For Protective Styles
- Price
- $8.05
- Rating
- 4.5/5
- Reviews
- 1,236
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
105
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
7%
- AllDay Locks44%
- Pure O30%
- African Pride8%
- AmPro6%
- KAGA3%
- Aunt Jackie's3%
- Open — no brand owns it (3 brands, 7%)
Demand
Braiding Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Braiding Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- braiding gel1.0M/yr
- braid gel255K/yr
- neat braid gel110K/yr
- neatbraid conditioning shining gel44K/yr
- neat braid22K/yr
- hair braiding gel34K/yr
- braid gel extreme hold33K/yr
- pure braiding gel26K/yr
- all day locks braid gel36K/yr
- pure neat braid gel18K/yr
Reviews and returns
What reviews say buyers love and hate about Braiding Gel
We read the reviews and the return reasons for every product selling here.
“Leaves residue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Braiding Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









