Braided Wigs for Black Women

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $941K a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+13.0%

Conversion, latest week

0.5%

Market size, estimated

$941Ka year

Peak month

July1.5× the quietest month

Top search term

braided wigs for black women861K searches a year

Listings sell for $77.53 on average, from $18.09 to $192.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $77.53 that is $8K to $19K a year per listing.

Average price

$77.53inside the $15 to $100 sweet spot

Price range

$18.09–$192.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$8K–$19K

Returns

6.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #1,557 within Wigs. It carries 232 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

13.8%

Average rank

#1,557in Wigs

Average rating

3.99 starsAmazon United States average 4.42 stars

Average reviews

232per listing

Listings tracked

65

44 products launched here in the last 12 months. 27 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

44

Successful launches

27Amazon's first-year sales bar

Average brand age

32 months