Braided Wig Cap

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

180K

Growth, 90 days vs prior 90

+21.3%

Conversion, latest week

2.9%

Market size, estimated

$71Ka year

Peak month

June1.4× the quietest month

Top search term

crochet cap38K searches a year

Listings sell for $13.51 on average, from $5.11 to $35.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.51 that is $0 to $1K a year per listing.

Average price

$13.51under the $15 to $100 sweet spot

Price range

$5.11–$35.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #178 within Wig Caps. It carries 1,421 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#178in Wig Caps

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

1,421per listing

Listings tracked

75

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months