Braided Headbands for Women

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

377K

Growth, 90 days vs prior 90

+16.8%

Conversion, latest week

1.3%

Market size, estimated

$65Ka year

Peak month

October1.9× the quietest month

Top search term

braided headband107K searches a year

Listings sell for $13.34 on average, from $4.95 to $19.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.34 that is $0 to $1K a year per listing.

Average price

$13.34under the $15 to $100 sweet spot

Price range

$4.95–$19.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,101 within Headbands. It carries 780 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#1,101in Headbands

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

780per listing

Listings tracked

55

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months