Is braided hair tie profitable to sell on Amazon United States?

The niche generates $27K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the braided hair tie niche?

25 brands and 57 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in braided hair tie?

Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Durability, Size-Overall. The return rate is 0.6%.

When does demand for braided hair tie peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the braided hair tie niche?

Listings span $3.28–$17.92; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 1,017 reviews — the moat a new listing must climb.

braided hair tie

Worth a look

Shows low returns (0.6%), but a small market ($27K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,017.31

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.46

avg listing price — sweet spot $15–$100

Price range

Bad$3.28–$17.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$27K

$27K/yr · 70K searches

According to Flapen's Amazon United States niche tracking, braided hair tie is a $27K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

braided hair tie market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $25K–$34K; units × avg price
Conversion rate: 4.5%
Avg BSR: #1,046
Page quality: 0%
Prime: 92%
Sponsored: 72%
Out of stock: 2.8%
Avg brand age: 35 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

44%

Top 20: 86%

Open market

40%

Scunci20%
SUSULU10%
Xinnun9%
WDGROW8%
EasYoung7%
Funtopia7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top braided hair tie search terms

braided hair ties51K/yr +9.1%3.8% conv.
braided hair tie7K/yr +2.1%2.6% conv.
scunci braided hair ties5K/yr +8.0%5.3% conv.
hair ties braided4K/yr +3.3%4.5% conv.
braided ponytail holders3K/yr +5.9%3.9% conv.
braided hair ties ponytail holders332/yr +242.1%1.5% conv.

All search terms

Top braided hair tie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scunci Everyday & Active Braided No Damage and Super Comfy Hair Elastics Bundle - Black and Multi-Colored 3 Packs (18 Count)

Scunci$17.924.6★355 rev

100Pcs Hair Ties Bulk for Women & Girls - No Damage Elastic Scrunchies Soft Braided Hair Bands for Thick/Thin Hair Colorful Ponytail Holders

SUSULU$9.844.7★627 rev

Xinnun 48 Pcs Braided Hair Ties Elastic Ponytail Holders Accessories Hair Ties Soft Rubber Bands for Women and Girls Christmas Gift Bright Colors

Xinnun$8.944.5★115 rev

Large Braided Mens Hair Ties for Man Hair Bands for Long Hair Men Bun Black Pony Tails Ties for Women Guys Bracelet Hair Ties for Sport Girls Thick Hair Durable Stretch Scrunchies

WDGROW$10.414.5★465 rev

EasYoung 10pcs Braided Hair Ties for Thick Curly Hair - No Crease Coils for Mens Buns & Womens Long Hair

EasYoung$8.844.6★497 rev

Newest

by launch date

FORENEE Hair Ties for Thick Hair - 10Pcs Braided Ponytail Holders No Damage

forenee$9.965 rev

2mo ago

The Hair Edit Braided Bands Hair Ties Set Hair Ties for Fine to Medium Hair Women and Girls Hair Accessories Stylish Ponytail Holders for Everyday Wear Hair Bands in Neutral Colors 12-Pack

The Hair Edit$9.9734 rev

6mo ago

Wig Hair Ties Wig Braided Hair Elastic Rope Ponytail Holders Wig Imitation Head Ropes Hair Band - No Damage Hair Ties for Women Girls Teens Hair Accessories (Black+Black Brown)

Denlydom$4.96103 rev

1y ago

48 PCS Boho Hair Ties Elastic Hair Tie Bracelets for Women Cute Hair Ties No Damage Ponytail Holders for Girls with Thick and Thin Hair - Multicolor

SLNZAPTY$8.381,358 rev

2y ago

OHCISP Boho Hair Ties 20 PCS of 4 Styles Cute Bands for Thick or Thin Hair No Damage Elastic Bracelets Brown Hair Accessories for Girls and Women

OHCISP$6.861,716 rev

2y ago

What buyers say about braided hair tie

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“The product itself is lovely”

Suitability Straight Hair12%

“Great for hair”

Durability10%

“Soft BT durable”

Hair Styling9%

“Cute and provide a strong hold for thick hair”

Color9%

“Cute colors”

Stretchability/Expandability/Elasticity7%

“Good stretch to them”

Shape/Style4%

“I love this style”

Value For Money3%

“are very affordable”

Comfort-Overall3%

“are very comfy”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Stretchability/Expandability/Elasticity18%

“The elasticity is terrible”

Durability17%

“break easily”

Size-Overall8%

“Way small, disappointing”

Quality-Overall7%

“these are extremely low quality”

Suitability Long Hair5%

“Twice around isn't enough to hold my hair”

Color4%

“The colors werent pretty like the photo in the description”

Suitability Straight Hair4%

“These do not work for thick hair”

Hair Related3%

“They are the only ones I use they don't pull my hair at all”

Advertised Vs Actual Product3%

“False advertising”

Value For Money3%

“Waste of money”

Top return reasons

Size-Overall18%

Suitability Long Hair14%

Stretchability/Expandability/Elasticity8%

Color8%

Advertised Vs Actual Product7%

Quality-Overall6%

Suitability Short Hair4%

Suitability Colored Hair4%

Suitability Straight Hair3%

Material Quality3%

Common questions

Is braided hair tie profitable to sell on Amazon United States?: The niche generates $27K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the braided hair tie niche?: 25 brands and 57 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in braided hair tie?: Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Durability, Size-Overall. The return rate is 0.6%.
When does demand for braided hair tie peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the braided hair tie niche?: Listings span $3.28–$17.92; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 1,017 reviews — the moat a new listing must climb.