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Braid Spray

Maybe

An estimated 0.8% of orders come back. But the average product has 2,575 reviews to catch up to, so Braid Spray is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$216K/yr319K searches / yr
90-day growth
+27.5%search demand this quarter
Competition
28%top-5 click share · 34 brands · 649 sellers

Flapen Score

Braid Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Braid Spray is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braid Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Braid Spray 319K times last year and spent an estimated $216K. The top 5 brands take 50% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
+27.5%
Conversion, latest week
6.0%
Market size, estimated
$216Ka year
Peak month
July2.1× the quietest month
Top search term
braid spray104K searches a year

02 · Price

A sale here is worth $11.30.

Listings sell for $11.30 on average, from $5.24 to $41.15. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $11.30 that is $3K to $6K a year per listing.

Average price
$11.30under the $15 to $100 sweet spot
Price range
$5.24–$41.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #575 within Scalp Treatments. It carries 2,575 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
0.5%
Average rank
#575in Scalp Treatments
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,575per listing
Listings tracked
64

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
88 months

Products

Top Braid Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

649

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

28%

Top 20: 70%

Open market

43%

  • Brand 114%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Braid Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Braid Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braid spray104K/yr
  • braid spray for black women hair35K/yr
  • brx braid spray22K/yr
  • sulfur 8 spray17K/yr
  • braid refresher spray18K/yr
  • boho braid spray12K/yr
  • braid sheen spray12K/yr
  • braid spray for itchy scalp14K/yr
  • sulfur 8 braid spray13K/yr
  • anti itch braid spray10K/yr

Reviews and returns

What reviews say buyers love and hate about Braid Spray

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
11%of negative reviews mention “Smell”
0.8%of orders come back
“Awful smell”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Braid Spray questions

Answered from the same tracked data.