Braid Oil

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

+17.3%

Conversion, latest week

8.6%

Market size, estimated

$49Ka year

Peak month

August1.7× the quietest month

Top search term

braid oil24K searches a year

Listings sell for $9.47 on average, from $5.48 to $19.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.47 that is $947 to $2K a year per listing.

Average price

$9.47under the $15 to $100 sweet spot

Price range

$5.48–$19.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$947–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #207 within Hair Treatment Oils. It carries 11,393 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

6.9%

Average rank

#207in Hair Treatment Oils

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

11,393per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months