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Boys Hair Gel

Fail

The top 5 products take 85% of clicks, so Boys Hair Gel is a Fail.

Flapen Score
40
40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$140K/yr87K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
85%top-5 click share · 9 brands · 43 sellers

Flapen Score

Boys Hair Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Boys Hair Gel is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Boys Hair Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Hair Gel 87K times last year and spent an estimated $140K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar–May–Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
13.5%
Market size, estimated
$140Ka year
Peak month
February3.7× the quietest month
Top search term
boys hair gel38K searches a year

02 · Price

A sale here is worth $11.84.

Listings sell for $11.84 on average, from $4.27 to $16.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.84 that is $6K to $9K a year per listing.

Average price
$11.84under the $15 to $100 sweet spot
Price range
$4.27–$16.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Gels. It carries 10,016 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Gels
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
10,016per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Boys Hair Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

43

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

8%

  • Brand 147%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Boys Hair Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, May, Aug, Sep · busiest ÷ quietest = 3.7×

Search terms

Top Boys Hair Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys hair gel38K/yr
  • fresh monster styling gel9K/yr
  • hair gel for boys15K/yr
  • boy hair gel9K/yr
  • fresh monster kids hair styling gel3K/yr
  • hair gel boys5K/yr
  • gel for boys hair3K/yr
  • boys gel3K/yr
  • monster gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Hair Gel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
12%of negative reviews mention “Smell”
0.5%of orders come back
“Strong odor”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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FAQ

Common Boys Hair Gel questions

Answered from the same tracked data.