boys cologne ages 8-12
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$16.96avg listing price — sweet spot $15–$100
Price range
Great$7.40–$43.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,391.48avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 71K searches
Growth
Bad-44.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, boys cologne ages 8-12 is a $18K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
boys cologne ages 8-12 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 5.9%
- Avg brand age
- 83 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
210
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
22%
- AIR-VAL INTERNATIONAL29%
- adidas24%
- Nautica10%
- Hollister7%
- CRISTIANO RONALDO5%
- Knuckleheads Little Threads4%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -44.1% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 13.5×
Top boys cologne ages 8-12 search terms
- boys cologne ages 8-1244K/yr
- boy perfume8K/yr
- cologne for boys ages 8-1219K/yr
Top boys cologne ages 8-12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adidas Moves Him Body Fragrance 2.5 fl oz (Pack of 1) Notes of Green Apple Cedarwood Musk Mens Fragrance Long Lasting Sporty Fragrance Travel Size
adidas$7.404.5★5,066 rev
Spiderman Eau de Toilette Spray Ultimate 3.4 Ounce
AIR-VAL INTERNATIONAL$14.384.6★3,224 rev
Nautica Voyage Eau De Toilette Cologne and Fragrance For Men Fresh Romantic Fruity Scent Woody Aquatic Notes of Apple Water Lotus Cedarwood and Musk Ideal Day Wear Long Lasting 3.3Fl oz
Nautica$16.924.6★153,254 rev
Hollister Wave Men Eau De Toilette 3.4 Ounce Multi 100 ml
Hollister$21.294.6★7,591 rev
Captain America by Marvel for Kids - 3.4 oz EDT Spray
AIR-VAL INTERNATIONAL$15.574.8★132 rev
Newest
by launch date
WHKDFV Mens Cologne Eau de Toilette Bergamot Fresh Fragrance Top Note Lemon Pepper Base Note Vanilla Ether Cedar 1.65 Ounce Portable Design
WHKDFV$9.6399 rev
Ajmal SeaCruiser Perfume for Boys 1.7 fl oz / 50 ml Fresh Spicy Woody Fragrance with Lemon & Black Pepper Everyday Kids Perfume Made in Dubai
Ajmal$27.6715 rev
Clean Age - Aluminum Free Deodorant & Body Spray - Waves 4oz - Clean Deodorant and Body Spray for Teen Boys and Girls - With AHA For Body Acne
CLEAN AGE$14.10171 rev
URBAN COLLECTION Bold Boy Eau De Parfum 3.4 fl oz Fresh Citrus Spice & Amber Scent Italian Bergamot & Pink Pepper Tonka Bean Base Vegan Cruelty-Free Paraben Free 100ml Elegant Bottle
URBAN COLLECTION$24.4339 rev
Adidas Moves Him Body Fragrance 2.5 fl oz (Pack of 1) Notes of Green Apple Cedarwood Musk Mens Fragrance Long Lasting Sporty Fragrance Travel Size
adidas$7.405,066 rev
Trending
90-day click momentum
Knuckleheads Little Threads Toddler Boy Outfit/Snap Back/Baseball Hat - Baby Bubba Trucker Cap - Infant Newborn Youth Flat Brim Patch Sun Hat (M 2-5 Years Bubba Blue)
Knuckleheads Little Threads$24.384.8★
Jafra Tender Moments Fresh Baby Cologne 3.3 Fl oz
JAFRA$16.914.7★
Versace Man Eau Fraiche By Versace Edt Splash (Mini) For Men 5 Ml
Versace$12.554.3★
Ajmal SeaCruiser Perfume for Boys 1.7 fl oz / 50 ml Fresh Spicy Woody Fragrance with Lemon & Black Pepper Everyday Kids Perfume Made in Dubai
Ajmal$27.674.5★
Captain America by Marvel for Kids - 3.4 oz EDT Spray
AIR-VAL INTERNATIONAL$15.574.8★
What buyers say about boys cologne ages 8-12
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Great deal”
“Great quality, exactly as described, and arrived on time”
“Very durable”
“Christmas gift”
“the lid fits well”
“As described”
“Great for everyday use”
“it also still looks really nice”
“Good for teenagers on summer”
What buyers complain about
“Awful smell”
“lasts a very short time”
“cheaper”
“Weak”
“It arrived leaking”
“So big”
“had it smell like rubbing alcohol”
“Trash”
“Horrible, it is like water”
“which are known allergens”
Top return reasons
Common questions
- Is boys cologne ages 8-12 profitable to sell on Amazon United States?
- The niche generates $18K/yr across 25 tracked products. 90-day search growth is -44.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the boys cologne ages 8-12 niche?
- 18 brands and 210 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in boys cologne ages 8-12?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- When does demand for boys cologne ages 8-12 peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 13.5× the quietest.
- What does it cost to enter the boys cologne ages 8-12 niche?
- Listings span $7.40–$43.95; the average listing price is $16.96 (sweet spot $15–$100). The average incumbent carries 9,391 reviews — the moat a new listing must climb.