Boys Cologne Ages 8-12
FailDemand is soft, at -44.1% this quarter, so Boys Cologne Ages 8-12 is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $18K/yr71K searches / yr
- 90-day growth
- -44.1%search demand this quarter
- Competition
- 53%top-5 click share · 18 brands · 210 sellers
Flapen Score
Boys Cologne Ages 8-12 against its category
The dotted line is the Beauty & Personal Care average. Past it, Boys Cologne Ages 8-12 is stronger. Inside it, weaker.
Market
The Boys Cologne Ages 8-12 market on Amazon at a glance
Shoppers on Amazon United States searched for Boys Cologne Ages 8-12 71K times last year and spent an estimated $18K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -44.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $18Ka year
- Peak month
- December13.5× the quietest month
- Top search term
- boys cologne ages 8-1244K searches a year
02 · Price
A sale here is worth $16.96.
Listings sell for $16.96 on average, from $7.40 to $43.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.96 that is $2K to $4K a year per listing.
- Average price
- $16.96inside the $15 to $100 sweet spot
- Price range
- $7.40–$43.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #168 within Men's. It carries 9,391 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #168in Men's
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 9,391per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Boys Cologne Ages 8-12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Adidas Moves Him Body Fragrance 2.5 fl oz (Pack of 1) Notes of Green Apple Cedarwood Musk Mens Fragrance Long Lasting Sporty Fragrance Travel Size
- Price
- $7.40
- Rating
- 4.5/5
- Reviews
- 5,066
- Age
- 3y ago

Spiderman Eau de Toilette Spray Ultimate 3.4 Ounce
- Price
- $14.38
- Rating
- 4.6/5
- Reviews
- 3,224
- Age
- 13y ago

Nautica Voyage Eau De Toilette Cologne and Fragrance For Men Fresh Romantic Fruity Scent Woody Aquatic Notes of Apple Water Lotus Cedarwood and Musk Ideal Day Wear Long Lasting 3.3Fl oz
- Price
- $16.92
- Rating
- 4.6/5
- Reviews
- 153,254
- Age
- 22y ago

Hollister Wave Men Eau De Toilette 3.4 Ounce Multi 100 ml
- Price
- $21.29
- Rating
- 4.6/5
- Reviews
- 7,591
- Age
- 10y ago

Captain America by Marvel for Kids - 3.4 oz EDT Spray
- Price
- $15.57
- Rating
- 4.8/5
- Reviews
- 132
- Age
- 6y ago
Trending
estimated 90-day click momentum
Knuckleheads Little Threads Toddler Boy Outfit/Snap Back/Baseball Hat - Baby Bubba Trucker Cap - Infant Newborn Youth Flat Brim Patch Sun Hat (M 2-5 Years Bubba Blue)
- Price
- $24.38
- Rating
- 4.8/5
- Reviews
- 1,100
- Age
- 5y ago

Jafra Tender Moments Fresh Baby Cologne 3.3 Fl oz
- Price
- $16.91
- Rating
- 4.7/5
- Reviews
- 821
- Age
- 13y ago

Versace Man Eau Fraiche By Versace Edt Splash (Mini) For Men 5 Ml
- Price
- $12.55
- Rating
- 4.3/5
- Reviews
- 2,399
- Age
- 12y ago

Ajmal SeaCruiser Perfume for Boys 1.7 fl oz / 50 ml Fresh Spicy Woody Fragrance with Lemon & Black Pepper Everyday Kids Perfume Made in Dubai
- Price
- $27.67
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago

Captain America by Marvel for Kids - 3.4 oz EDT Spray
- Price
- $15.57
- Rating
- 4.8/5
- Reviews
- 132
- Age
- 6y ago
Newest
by launch date
WHKDFV Mens Cologne Eau de Toilette Bergamot Fresh Fragrance Top Note Lemon Pepper Base Note Vanilla Ether Cedar 1.65 Ounce Portable Design
- Price
- $9.63
- Rating
- 3.8/5
- Reviews
- 99
- Age
- 1y ago

Ajmal SeaCruiser Perfume for Boys 1.7 fl oz / 50 ml Fresh Spicy Woody Fragrance with Lemon & Black Pepper Everyday Kids Perfume Made in Dubai
- Price
- $27.67
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago

Clean Age - Aluminum Free Deodorant & Body Spray - Waves 4oz - Clean Deodorant and Body Spray for Teen Boys and Girls - With AHA For Body Acne
- Price
- $14.10
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 1y ago

URBAN COLLECTION Bold Boy Eau De Parfum 3.4 fl oz Fresh Citrus Spice & Amber Scent Italian Bergamot & Pink Pepper Tonka Bean Base Vegan Cruelty-Free Paraben Free 100ml Elegant Bottle
- Price
- $24.43
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 1y ago

Adidas Moves Him Body Fragrance 2.5 fl oz (Pack of 1) Notes of Green Apple Cedarwood Musk Mens Fragrance Long Lasting Sporty Fragrance Travel Size
- Price
- $7.40
- Rating
- 4.5/5
- Reviews
- 5,066
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
210
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 94%
Open market
22%
- AIR-VAL INTERNATIONAL29%
- adidas24%
- Nautica10%
- Hollister7%
- CRISTIANO RONALDO5%
- Knuckleheads Little Threads4%
Demand
Boys Cologne Ages 8-12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 13.5×
Search terms
Top Boys Cologne Ages 8-12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boys cologne ages 8-1244K/yr
- boy perfume8K/yr
- cologne for boys ages 8-1219K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Cologne Ages 8-12
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Cologne Ages 8-12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









