boys body wash
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Good$4.68–$41.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$287K$287K/yr · 275K searches
Avg price
Okay$11.46avg listing price — sweet spot $15–$100
Review moat
Okay2,659.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, boys body wash is a $287K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
boys body wash market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $287K–$344K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 3.9%
- Avg brand age
- 60 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
60
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
48%
Top 20: 86%
Open market
9%
- Old Spice73%
- Dial6%
- JB SKRUB5%
- Method3%
- TBH2%
- Fresh Kidz2%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.4×
Top boys body wash search terms
- boys body wash62K/yr
- old spice mario42K/yr
- old spice mario galaxy12K/yr
- mario old spice17K/yr
- boys shampoo and body wash11K/yr
- body wash for boys13K/yr
- boy body wash12K/yr
- super mario galaxy old spice collection3K/yr
- teen boy body wash15K/yr
- boys body wash and shampoo6K/yr
Top boys body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old Spice Body & Face Wash for Men x The Super Mario Galaxy Movie 3X Defense 24/7 Shower Fresh with Long Lasting Scent Smell Super with Cosmic Quest Star Showers Scent 24 oz
Old Spice$8.764.7★2,684 rev
Old Spice Aluminum Free Deodorant for Men Old Spice x The Super Mario Galaxy Movie 24/7 Lasting Freshness Lasting Odor Protection Smell Super with Cosmic Quest Star Showers Scent 3.0 oz
Old Spice$8.414.6★1,410 rev
Dial Men 3in1 Body Hair and Face Wash Hydro Fresh 32 fl oz
Dial$6.874.6★10,582 rev
Old Spice Mens 2-in-1 Shampoo and Conditioner Cosmic Quest x The Super Mario Galaxy Movie 21.9 fl oz
Old Spice$8.994.7★67 rev
JB SKRUB Boys Body Wash for Kids Tweens & Teens pH-Balanced Foaming Citrus Wash No Harsh Ingredients Tackles Odor & Breakouts 14 oz.
JB SKRUB$20.534.5★215 rev
Newest
by launch dateOld Spice Mens 2-in-1 Shampoo and Conditioner Cosmic Quest x The Super Mario Galaxy Movie 21.9 fl oz
Old Spice$8.9967 rev
Old Spice Mens 2-in-1 Shampoo and Conditioner Desert Detour x The Super Mario Galaxy Movie 21.9 fl oz
Old Spice$9.1143 rev
Old Spice Hand and Body Lotion for All Skin Types x The Super Mario Galaxy Movie 24/7 Lightweight Moisturization Smell Super with Cosmic Quest Scent of Star Showers 16oz
Old Spice$7.016,505 rev
Old Spice Aluminum Free Deodorant for Men Old Spice x The Super Mario Galaxy Movie 24/7 Lasting Freshness Lasting Odor Protection Smell Super with Brooklyn Bounce Smashed Fruit Scent 3.0 oz
Old Spice$8.091,410 rev
Old Spice Body & Face Wash for Men x The Super Mario Galaxy Movie 3X Defense 24/7 Shower Fresh with Long Lasting Scent Smell Super with Cosmic Quest Star Showers Scent 24 oz
Old Spice$8.762,684 rev
Trending
90-day click momentumOld Spice Mens 2-in-1 Shampoo and Conditioner Cosmic Quest x The Super Mario Galaxy Movie 21.9 fl oz
Old Spice$8.994.7★
Old Spice Aluminum Free Deodorant for Men Old Spice x The Super Mario Galaxy Movie 24/7 Lasting Freshness Lasting Odor Protection Smell Super with Brooklyn Bounce Smashed Fruit Scent 3.0 oz
Old Spice$8.094.6★
ATTITUDE Shampoo and Body Wash for Kids EWG Verified Hair and Body Cleanser Dermatologically Tested Soap Plant and Mineral Based Bath Products Vegan Blueberry 16 Fl Oz
BIO SPECTRA ATTITUDE$13.854.6★
Old Spice Mens 2-in-1 Shampoo and Conditioner Desert Detour x The Super Mario Galaxy Movie 21.9 fl oz
Old Spice$9.114.9★
JB SKRUB The Hair and Body Wash Super Duo - No Harsh Ingredients - Conquer Adolescent Funk with Confidence - 14oz.
JB SKRUB$41.114.4★
What buyers say about boys body wash
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Fantastic price”
“Have no issues or complaints”
“Easy to get good lather”
“Cleans well”
“Feel soft”
“Very moisturizing”
“This shampoo is effective at cleaning”
“Works great, just as advertised”
“Fit perfectly and good quality”
What buyers complain about
“Extremely Strong Scent”
“Pump doesnt work”
“Leaking items received”
“The smell do not last dont lather up good”
“The size is larger than Ive seen in stores”
“DOES NOT WORK”
“Very Poor quality”
“irritates the skin”
“Doesnt clean as it should”
“Dispenser Defective as Usual”
Top return reasons
Common questions
- Is boys body wash profitable to sell on Amazon United States?
- The niche generates $287K/yr across 32 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is -45.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the boys body wash niche?
- 13 brands and 60 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in boys body wash?
- Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.2%.
- When does demand for boys body wash peak?
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the boys body wash niche?
- Listings span $4.68–$41.11; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 2,659 reviews — the moat a new listing must climb.